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查詢結果 [ subject:"Advertising, Political"]

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1.

Going negative :how attack ads shrin...

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Ansolabehere, Stephen.
- Going negative :how attack ads shrink and polarize the electorate /
- by: Ansolabehere, Stephen.; Iyengar, Shanto.
- 書目-語言資料,印刷品 : Monograph/item
- 語文別: 英文
- 出版者: Free Press,
- 出版地: New York :
- 出版年: 1995
- ISBN: 0684822849; 0684837110
- 館藏流通狀態: 1 本館藏 | 1 本館藏在館內
- 筆 0 讀者評論
2.

The persuasive power of campaign adv...

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Franz, Michael M., (1976-)
- The persuasive power of campaign advertising
- by: Franz, Michael M., (1976-); Project Muse.; Ridout, Travis N., (1974-)
- 書目-電子資源 : Monograph/item
- 語文別: 英文
- 出版者: Temple University Press,
- 出版地: Philadelphia :
- 出版年: 2011
- ISBN: 9781439903322; 9781439903339; 9781439903346
- 館藏流通狀態: 1 本館藏 | 1 本館藏在館內
- 筆 0 讀者評論
3.

Going dirty :the art of negative cam...

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Mark, David, (1973-)
- Going dirty :the art of negative campaigning /
- by: Mark, David, (1973-)
- 書目-語言資料,印刷品 : Monograph/item
- 語文別: 英文
- 出版者: Rowman & Littlefield Publishers,
- 出版地: Lanham [Md.] :
- 出版年: 2006
- ISBN: 0742545008
- 館藏流通狀態: 1 本館藏 | 1 本館藏在館內
- 筆 0 讀者評論
4.

The SAGE handbook of political adver...

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Holtz-Bacha, Christina.
- The SAGE handbook of political advertising /
- by: Holtz-Bacha, Christina.; Kaid, Lynda Lee.
- 書目-語言資料,印刷品 : Monograph/item
- 語文別: 英文
- 出版者: SAGE Publications,
- 出版地: Thousand Oaks, Calif. :
- 出版年: 2006
- ISBN: 1412917956; 9781412917957
- 館藏流通狀態: 1 本館藏 | 1 本館藏在館內
- 筆 0 讀者評論
5.

Winning elections with political mar...

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Davies, Philip, (1948-)
- Winning elections with political marketing /
- by: Davies, Philip, (1948-); Newman, Bruce I.
- 書目-語言資料,印刷品 : Monograph/item
- 語文別: 英文
- 出版者: Haworth Press,
- 出版地: New York :
- 出版年: 2006
- ISBN: 0789033690; 0789033704; 9780789033697; 9780789033703
- 館藏流通狀態: 1 本館藏 | 1 本館藏在館內
- 筆 0 讀者評論
6.

In defense of negativity :attack ads...

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Geer, John Gray.
- In defense of negativity :attack ads in presidential campaigns /
- by: Geer, John Gray.
- 書目-語言資料,印刷品 : Monograph/item
- 出版者: University of Chicago Press,
- 出版地: Chicago :
- 出版年: 2006
- ISBN: 0226284980; 0226284999
- 館藏流通狀態: 1 本館藏 | 1 本館藏在館內
- 筆 0 讀者評論
7.

A functional analysis of political t...

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Benoit, William L.
- A functional analysis of political television advertisements
- by: Benoit, William L.; United States
- 書目-電子資源 : Monograph/item
- 語文別: 英文
- 出版者: Lexington Books,
- 出版地: Lanham, Maryland :
- 出版年: 2014
- ISBN: 9780739188989; 9780739188996
- 館藏流通狀態: 1 本館藏 | 1 本館藏在館內
- 筆 0 讀者評論
8.
- The 2019 European electoral campaignin the time of populism and social media /
- by: European Parliament; Johansson, Bengt.; Novelli, Edoardo.; SpringerLink (Online service); Wring, Dominic.
- 書目-電子資源 : Monograph/item
- 語文別: 英文
- 出版者: Imprint: Palgrave Macmillan,; Springer International Publishing :
- 出版地: Cham :
- 出版年: 2022
- ISBN: 9783030989927; 9783030989934
- 館藏流通狀態: 1 本館藏 | 1 本館藏在館內
- 筆 0 讀者評論
9.

Seeing spotsa functional analysis of...

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Benoit, William L.
- Seeing spotsa functional analysis of presidential television advertisements, 1952-1996 /
- by: Benoit, William L.
- 書目-電子資源 : Monograph/item
- 出版者: Praeger,
- 出版地: Westport, Conn. :
- 出版年: 1999
- ISBN: 0313003254; 9780313003257
- 館藏流通狀態: 1 本館藏 | 1 本館藏在館內
- 筆 0 讀者評論
10.
- Political marketing in the 2020 U.S. presidential election
- by: Gillies, Jamie.; SpringerLink (Online service)
- 書目-電子資源 : Monograph/item
- 語文別: 英文
- 出版者: Imprint: Palgrave Macmillan,; Springer International Publishing :
- 出版地: Cham :
- 出版年: 2022
- ISBN: 9783030865580; 9783030865597
- 館藏流通狀態: 1 本館藏 | 1 本館藏在館內
- 筆 0 讀者評論

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