品牌行銷
Overview
Works: | 73 works in 73 publications in 73 languages |
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Titles
故事的力量 = Tell your brand story : 用故事力創造令人感動的行銷和口碑; create impressive marketing and word of mouth
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(Electronic resources)
從弱勢品牌到市場強者 = From the weak brand to the king of the market : 缺錢缺人也能直擊對手要害 創造40倍業績的逆勢行銷術
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(Language materials, printed)
故事課 = Storytelling, a strategy to create company branding : 99%有效的故事行銷,創造品牌力
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(Language materials, printed)
數字化時代建立領導品牌 = Building a leading brand in the digital age : 理論與模式創新; the innovation of theory and model
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(Electronic resources)
十億美元品牌的祕密 : 引爆電商、新創、零售的DTC模式,從產業巨頭手中搶走市場!; Nike打造自家平台,創下年增95%的亮眼財報;Warby Parker眼鏡靠去中心化,市值超過60億美元!; 大企業轉型、小新創進軍的DTC模式正在席捲全球,靠低成本、小規模、高社群黏著度、最新顧客數據搶占市場!
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(Language materials, printed)
ESG企業永續獲利致勝術 = Environmental social governance : 30個領先企業解析,不可不知的ESG產業新商機和品牌管理策略
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(Language materials, printed)
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