Product management.
Overview
| Works: | 94 works in 43 publications in 43 languages | |
|---|---|---|
Titles
Brand warfare :10 rules for building the killer brand : lessons for new and old economy players /
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Product strategy for high technology companies :accelerating your business to web speed /
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Product lifecycle management :driving the next generation of lean thinking /
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What customers want :using outcome-driven innovation to create breakthrough products and services /
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Enterprise transformation understanding and enabling fundamental change /
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(Electronic resources)
Stimulating innovation in products and services with function analysis and mapping /
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Juicing the orange :how to turn creativity into a powerful business advantage /
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Competitive identity :the new brand management for nations, cities and regions /
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Competitive identitythe new brand management for nations, cities and regions /
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Branded entertainmentproduct placement & brand strategy in the entertainment business /
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Branding unboundthe future of advertising, sales, and the brand experience in the wireless age /
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The design of things to comehow ordinary people create extraordinary products /
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Brand failuresthe truth about the 100 biggest branding mistakes of all time /
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Software product management and pricingkey success factors for software organizations /
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From brand vision to brand evaluationthe strategic process of growing and strengthening brands building and sustaining brands /
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The design of things to come :how ordinary people create extraordinary products /
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(Language materials, printed)
Global brand integrity management :how to protect your product in today's competitive environment
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Expert product management toolkit bundleadvanced techniques, tips, strategies, templates and training for product management & product marketing /
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Expert product managementadvanced techniques, tips & strategies for product management & product marketing /
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(Electronic resources)
Business-to-business brand managementtheory, research and executive case study exercises /
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Managing the dynamics of new product development processesa new product lifecycle management paradigm /
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Product lifecycle management21st century paradigm for product realisation /
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Branding and sustainable competitive advantagebuilding virtual presence /
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Eating the big fishhow challenger brands can compete against brand leaders /
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Product information management for mass customizationconnecting customer, front-office and back-office for fast and efficient customization /
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The essential persona lifecycleyour guide to building and using personas /
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Disruption by designhow to create products that disrupt and then dominate markets /
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Innovation and product managementa holistic and practical approach to uncertainty reduction /
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Vertical brand portfolio managementstrategies for integrated brand management between manufacturers and retailers /
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Product lifecycle management.Volume 1,21st century paradigm for product realisation
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Empowering brands with customer integrationclassification, benefits and success factors /
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Brand page attachmentan empirical study on Facebook users' attachment to brand pages /
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Re-modeling the brand purchase funnelconceptualization and empirical application /
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The product manager's toolkitmethodologies, processes, and tasks in technology product management /
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Product management essentialstools and techniques for becoming an effective technical product manager /
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Building brand equity and consumer trust through radical transparency practices
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Mastering disruption and innovation in product managementconnecting the dots /
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Software product managementfinding the right balance for YourProduct Inc. /
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Product lifecycle management.21st century paradigm for product realisationVolume 1 :
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Project management in product developmentleadership skills and management techniques to deliver great products /
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Product lifecycle management.21st century paradigm for product realisation /(Volume 1)
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Strategic retail management and brand managementtrends, tactics, and examples /
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The IoT product managera handbook for engineers, data analysts, and other IT professionals /
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Successful product managementtool box for professional product management and product marketing /
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Methodical development of modular product familiesdeveloping high product diversity in a manageable way /
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Integrated product and sales management in B2Bdeveloping, managing and selling technology based industrial products profitably /
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Product lifecycle management.(Volume 5),What happens across the product lifecycle?
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