Consumer behavior.
概要
| 作品: | 224 作品在 107 項出版品 107 種語言 | |
|---|---|---|
書目資訊
The semiotics of consumption :interpreting symbolic consumer behavior in popular culture and works of art /
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Why customers do what they do :who they are, why they buy, and how you can anticipate their every move /
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Pocketbook power :how to reach the hearts and minds of today's most coveted consumers--women /
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Direct marketing in actioncutting-edge strategies for finding and keeping the best customers /
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The why of consumption :contemporary perspectives on consumer motives, goals, and desires /
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Reflexivity in economicsan experimental examination on the self-referentiality of economic theories /
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Consumer-driven demand and operations management modelsa systematic study of information-technology-enabled sales mechanisms /
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Rethinking the sales cycle :how superior sellers embrace the buying cycle to achieve a sustainable and competitive advantage
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Consumer behavior, organizational development, and electronic commerceemerging issues for advancing modern socioeconomies /
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Consumer.ology :the market research myth, the truth about consumers and the psychology of shopping /
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Handbook of research on digital media and advertisinguser generated content consumption /
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Creative cost-benefits reinventionhow to reverse commoditization hell in the age of customer capitalism /
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Citizen-consumers and evolutionreducing environmental harm through our social motivation /
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Retail branding and store loyaltyanalysis in the context of reciprocity, store accessibility, and retail format /
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The power of customer misbehavior :drive growth and innovation by learning from your customers /
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Globalization, culture and branding :how to leverage cultural equity for building iconic brands in the era of globalization /
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The brand strategist's guide to desire :how to give consumers what they actually want /
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Handbook of research on consumerism in business and marketing :concepts and practices /
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Staying the consumption courseexploring the individual lock-in process in service relationships /
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Corporate brand personality :re-focus your organization's culture to build trust, respect and authenticity /
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Handbook of research on promotional strategies and consumer influence in the service sector
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Online consumer behaviortheory and research in social media, advertising, and e-tail /
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Encouraging participative consumerism through evolutionary digital marketingemerging research and opportunity /
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Advances in Kaiyu studiesfrom shop-around movements through behavioral marketing to town equity research /
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UX redefinedwinning and keeping customers with enhanced usability and user experience /
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Contemporary marketing strategyanalyzing consumer behavior to drive managerial decision making /
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Assortment and merchandising strategybuilding a retail plan to improve shopper experience /
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Consumer engineering, 1920s-1970smarketing between expert planning and consumer responsiveness /
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Handbook of research on leveraging consumer psychology for effective customer engagement
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Predicting trends and building strategies for consumer engagement in retail environments
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Toward a better understanding of rule-breaking market behaviorinsights from performance breakthroughs in sports /
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Who's driving electric carsunderstanding consumer adoption and use of plug-in electric cars /
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Haptic sensation and consumer behaviourthe influence of tactile stimulation in physical and online environments /
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Hedonism, utilitarianism, and consumer behaviorexploring the consequences of customer orientation /
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Handbook of research on retailing techniques for optimal consumer engagement and experiences
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The theory of the marketing firmresponding to the imperatives of consumer-orientation /
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The post-pandemic business playbookcustomer-centric solutions to help your firm grow /
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Transitioning media in a post COVID worlddigital transformation, immersive technologies, and consumer behavior /
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Misleading marketing communicationassessing the impact of potentially deceptive food labelling on consumer behaviour /
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The modern customer - the PHANTOMcustomers on the run: how sales must respond to radically new buying behavior /
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Social media addiction in Generation Z consumersimplications for business and marketing /
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Analysing web traffica case study on artificial and genuine advertisement-related behaviour /
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Cultural and social influences on consumer behavioruncertainty avoidance, rituals, and external threats /
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