Communication in marketing.

Beyond buzzthe next generation of word-of-mouth marketing / by: (Electronic resources)

Marketing exchange relationships, transactions, and their media by: (Electronic resources)

The bare bones introduction to integrated marketing communication / by: (Language materials, printed)

The four pillars of profit-driven marketing :how to maximize creativity, accountability, and ROI by: (Electronic resources)

Search engine marketing by: (Electronic resources)

Marketing communications in tourism and hospitalityconcepts, strategies and cases / by: (Electronic resources)

Marketing metaphors and metamorphosis by: (Electronic resources)

Advertising and promotion :an integrated marketing communications perspective / by: (Language materials, printed)

Creating images and the psychology of marketing communication by: (Electronic resources)

Consumer behavior knowledge for effective sports and event marketing / by: (Language materials, printed)

Integrated brand marketing and measuring returns by: (Electronic resources)

Branding demystifiedplans to payoffs / by: (Electronic resources)

The language of cosmetics advertising by: (Electronic resources)

Architecting experiencea marketing science and digital analytics handbook / by: (Electronic resources)

Reassessing the relationship between marketing and public relationsnew perspectives from the philosophy of science and history of thought / by: (Electronic resources)

Business-to-business marketing communicationsvalue and efficiency considerations in recessionary times / by: (Electronic resources)

The crucial role of domain knowledge in evaluating early-stage new product ideas by: (Electronic resources)

The role of language and symbols in promotional strategies and marketing schemes by: (Electronic resources)

Breaking down language and cultural barriers through contemporary global marketing strategies by: (Electronic resources)

Integrated marketing communicationsa global brand-driven approach / by: (Electronic resources)

Misleading marketing communicationassessing the impact of potentially deceptive food labelling on consumer behaviour / by: (Electronic resources)

Value realization in the phygital reality marketconsumption and service under conflation of the physical, digital, and virtual worlds / by: (Electronic resources)

Integrated marketing communicationcreative strategy from idea to implementation / by: (Electronic resources)