Marketing channels.
Overview
| Works: | 11 works in 7 publications in 7 languages | |
|---|---|---|
Titles
The media handbooka complete guide to advertising media selection, planning, research, and buying /
by:
(Electronic resources)
Multichannel commercea consumer perspective on the integration of physical and electronic channels /
by:
(Electronic resources)
Distribution strategythe BESTX method for sustainably managing networks and channels /
by:
(Electronic resources)
Omni-channel retailingan analysis of channel interdependencies, integration services and specific marketing instruments /
by:
(Electronic resources)
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