Public relations.
概要
作品: | 44 作品在 23 項出版品 23 種語言 |
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書目資訊
New strategies for reputation managementgaining control of issues, crises & corporate social responsibility /
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PR - a persuasive industry?spin, public relations, and the shapingof the modern media /
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Online public relationsa practical guide to developing an online strategy in the world of social media /
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Public relations and branding in health communication programs :a case study of a successful campaign /
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Likeonomics :the unexpected truth behind earning trust, influencing behavior, and inspiring action /
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The four stages of highly effective crisis managementhow to manage the media in the digital age /
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The new rules of marketing & PR :how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly /
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Managing TV brands with social mediaan empirical analysis of television series brands /
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Navigating the talent shifthow to build on-demand teams that drive innovation, control costs, and get results /
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World class communicationhow great CEOs win with the public, shareholders, employees, and the media /
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Corporate diversity communication strategyan insight into American MNCs' online communities and social media engagement /
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Disruption in the boardroomleading corporate governance and oversight into an evolving digital future /
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