Public relations.
Overview
Works: | 44 works in 23 publications in 23 languages |
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Titles
Unleashing the power of PR :a contrarian's guide to marketing and communication /
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(Language materials, printed)
New strategies for reputation managementgaining control of issues, crises & corporate social responsibility /
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(Electronic resources)
PR - a persuasive industry?spin, public relations, and the shapingof the modern media /
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(Electronic resources)
Online public relationsa practical guide to developing an online strategy in the world of social media /
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(Electronic resources)
Public relations and branding in health communication programs :a case study of a successful campaign /
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(Language materials, printed)
Likeonomics :the unexpected truth behind earning trust, influencing behavior, and inspiring action /
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(Language materials, printed)
The four stages of highly effective crisis managementhow to manage the media in the digital age /
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(Electronic resources)
Asian perspectives on the development of public relations :other voices /
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(Electronic resources)
Eastern European perspectives on the development of public relationsother voices /
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(Electronic resources)
The new rules of marketing & PR :how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly /
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(Language materials, printed)
Managing TV brands with social mediaan empirical analysis of television series brands /
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(Electronic resources)
Navigating the talent shifthow to build on-demand teams that drive innovation, control costs, and get results /
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(Electronic resources)
The new rules of marketing & PRhow to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly /
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(Electronic resources)
The PR masterclasshow to develop a public relations strategy that works! /
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(Electronic resources)
World class communicationhow great CEOs win with the public, shareholders, employees, and the media /
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(Electronic resources)
Starting up in business networkswhy relationships matter in entrepreneurship /
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(Electronic resources)
Market driven political advertisingsocial, digital and mobile marketing /
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(Electronic resources)
Corporate diversity communication strategyan insight into American MNCs' online communities and social media engagement /
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(Electronic resources)
Disruption in the boardroomleading corporate governance and oversight into an evolving digital future /
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(Electronic resources)
The corporate newsroomsteering companies efficiently through communication /
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(Electronic resources)
The apology impulsehow the business world ruined sorry and why we can't stop saying it /
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(Electronic resources)
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