Marketing - Social aspects.

Tribal marketing, tribal brandingbrand co-creation and the future of marketing / by: (Electronic resources)

Managing social media and consumerism :the grapevine effect in competitive markets / by: (Electronic resources)

Reverse psychology marketingthe death of traditional marketing and the rise of the new "pull" game / by: (Electronic resources)

The marking enterprisebusiness success and societal embedding / by: (Electronic resources)

Marketing in context :setting the scene / by: (Electronic resources)

Constructing QualityThe Classification of Goods in Markets / by: (Electronic resources)

Dynamics of competitive advantage and consumer perception in social marketing / by: (Electronic resources)

Lead markets in age-based innovationsdemographic change and internationally successful innovations / by: (Electronic resources)

Computer-mediated marketing strategies :social media and online brand communities / by: (Electronic resources)

Handbook of research on integrating social media into strategic marketing / by: (Electronic resources)

The handbook of persuasion and social marketing by: (Electronic resources)

Competitive social media marketing strategies by: (Electronic resources)

Making a difference through marketinga quest for diverse perspectives / by: (Electronic resources)

Good works!marketing and corporate initiatives that build a better world... and the bottom line / by: (Electronic resources)

Lady Gaga and the sociology of famethe rise of a pop star in an age of celebrity / by: (Electronic resources)

The social organisation of marketinga figurational approach to people, organisations, and markets / by: (Electronic resources)

Leveraging computer-mediated marketing environments by: (Electronic resources)

Handbook of research on transmedia storytelling, audience engagement, and business strategies by: (Electronic resources)

Influencer marketing strategyhow to create successful influencer marketing / by: (Electronic resources)

Ethical approaches to marketingpositive contributions to society / by: (Electronic resources)