Women consumers.
Overview
| Works: | 12 works in 5 publications in 5 languages | |
|---|---|---|
Titles
Can't buy my love :how advertising changes the way we think and feel /
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(Language materials, printed)
Pocketbook power :how to reach the hearts and minds of today's most coveted consumers--women /
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(Language materials, printed)
Don't think pinkwhat really makes women buy--and how to increase your share of this crucial market /
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(Language materials, printed)
Gender and consumptiondomestic cultures and the commercialisation of everyday life /
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(Electronic resources)
Why she buys :the new strategy for reaching the world's most powerful consumers /
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(Language materials, printed)
Why marketing to women doesn't work :using market segmentation to understand consumer needs /
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(Electronic resources)
Gender and consumption :domestic cultures and the commercialisation of everyday life /
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(Language materials, printed)
Gender lens investinguncovering opportunities for growth, returns, and impact /
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(Electronic resources)
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