Marketing - Psychological aspects.
Overview
| Works: | 21 works in 9 publications in 9 languages | |
|---|---|---|
Titles
Likeonomics :the unexpected truth behind earning trust, influencing behavior, and inspiring action /
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(Language materials, printed)
Reverse psychology marketingthe death of traditional marketing and the rise of the new "pull" game /
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(Electronic resources)
Why marketing to women doesn't work :using market segmentation to understand consumer needs /
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(Electronic resources)
Ethics and neuromarketingimplications for market research and business practice /
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(Electronic resources)
Personality, design and marketingmatching design to customer personal preferences /
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(Electronic resources)
Neuro-advertisingbrain-friendly advertising for more success in your market /
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(Electronic resources)
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