Consumers' preferences.

Product experience by: (Electronic resources)

Interpreting consumer choice :the behavioral perspective model / by: (Language materials, printed)

Managing customer relationships :a strategic framework / by: (Language materials, printed)

Choice-based conjoint analysismodels and designs / by: (Electronic resources)

The right sensory mixtargeting consumer product development scientifically / by: (Electronic resources)

Choice-based conjoint analysis :models and designs / by: (Language materials, printed)

The measurement and analysis of housing preference and choice by: (Electronic resources)

Quantifying consumer preferences by: (Electronic resources)

Interpreting consumer choicethe behavioral perspective model / by: (Electronic resources)

Integration of preference analysis methods into quality function deploymenta focus on elderly people / by: (Electronic resources)

Determinants of private label attitudepredicting consumers' brand preferences using psychographics / by: (Electronic resources)

Street marketingthe future of guerrilla marketing and buzz / by: (Electronic resources)

Behavioral marketingdelivering personalized experiences at scale / by: (Electronic resources)

Perspectives on consumer choicefrom behavior to action, from action to agency / by: (Electronic resources)

Global observations of the influence of culture on consumer buying behavior by: (Electronic resources)

Consumer, prosumer, prosumagerhow service innovations will disrupt the utility business model / by: (Electronic resources)

Building brand experiencesa practical guide to retaining brand relevance / by: (Electronic resources)

Omni-personal luxuryhow to transform your luxury business for the digital age / by: (Electronic resources)

The right sensory mixdecoding customers' behavior and preferences / by: (Electronic resources)