Consumer behavior - Examinations, questions, etc.
Overview
Works: | 22 works in 2 publications in 2 languages |
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Titles
The myth of excellence :why great companies never try to be the best at everything/
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(Language materials, printed)
Consumer behavior and culture :consequences for global marketing and advertising /
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(Language materials, printed)
Globalization, culture and branding :how to leverage cultural equity for building iconic brands in the era of globalization /
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(Electronic resources)
The Wiley Blackwell encyclopedia of consumption and consumer studies /
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(Language materials, printed)
Global observations of the influence of culture on consumer buying behavior
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(Electronic resources)
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