Marketing - Philosophy.

Reconnecting marketing to markets by: (Electronic resources)

The service-dominant logic of marketing :dialog, debate, and directions / by: (Language materials, printed)

Humanistic marketing / by: (Electronic resources)

Reassessing the relationship between marketing and public relationsnew perspectives from the philosophy of science and history of thought / by: (Electronic resources)

BUSINESS & ECONOMICS / Management Science

Philosophy.

Marketing.

Public relations

Relationship marketing.

BUSINESS & ECONOMICS / Industrial Management

Communication in marketing.

BUSINESS & ECONOMICS / Organizational Behavior

BUSINESS & ECONOMICS / Management

Marketing

Customer services.

Business and Management

Sales & marketing

Philosophy of the Social Sciences.