Branding (Marketing) - China.

Advances in Chinese brand management by: (書目-電子資源)

China brandingcases from Zhejiang / by: (書目-電子資源)

Chinese local new luxury brands in a digitally empowered eracultivation, transformation and upgrading / by: (書目-電子資源)

Sharing behavior of brand crisis information on social mediaa case study of Chinese Weibo / by: (書目-電子資源)

Yes logouncovering the recipes of branding success in the world's largest consumer market / by: (書目-電子資源)

Cross-cultural communication of chinese brands by: (書目-電子資源)

Branding.

Marketing.

Online social networks in business

Business and Management.

Asian Economics.

Business enterprises

Media Planning.

Brand name products

Customer Relationship Management.

International Business.

Global and International Culture.

Communication in export marketing

Cultural Studies.

Product management

Market Research/Competitive Intelligence.

Social Media.

Public Relations.

Emerging Markets/Globalization.

Digital Marketing.

Branding (Marketing)

Luxuries

Consumer Behavior.

Asian Business.