市場學

行銷管理 : 全球管理法 by: (Language materials, printed)

綠色行銷 : 化危機為商機的經營趨勢 by: (Language materials, printed)

實學行銷 by: (Language materials, printed)

大市場美學 by: (Language materials, printed)

顛覆大未來 : 社會行銷完全執行手冊 by: (Language materials, printed)

焦點法則 : 企業經營的終極策略 by: (Language materials, printed)

龍捲風暴 : 矽谷的高科技行銷策略 by: (Language materials, printed)

商情預測 by: (Language materials, printed)

將科技帶入市場 by: (Language materials, printed)

口碑式行銷 : 世上最知名的行銷祕密 by: (Language materials, printed)

精妙致富技巧 by: (Language materials, printed)

行銷學 by: (Language materials, printed)

國際行銷學 by: (Language materials, printed)

行銷學 = Marketing : 競爭‧策略‧個案; competition, strategy, case study by: (Language materials, printed)

21世紀行銷大趨勢 : 活用資料庫, 創造高業績的一對一行銷新法則 by: (Language materials, printed)

新商業厚黑學 by: (Language materials, printed)

36計行銷策略 by: (Language materials, printed)

選擇與預測 : 如何精確預測消費的行為 by: (Language materials, printed)

極大化行銷 by: (Language materials, printed)

閃亮名牌成功史 by: (Language materials, printed)

50個贏得新顧客的方法 by: (Language materials, printed)

完全搞懂整合行銷傳播 by: (Language materials, printed)

集客高手101 : 人人用得上的集客智慧 by: (Language materials, printed)

行銷遊戲 : 全球頂尖企業如何玩出一片天 by: (Language materials, printed)

百變公關 : 不可思議的公關實戰手冊 by: (Language materials, printed)

成本法理論與實務 : 不動產估價 by: (Language materials, printed)

體驗行銷 by: (Language materials, printed)

塑造品牌的威力 by: (Language materials, printed)

觀光行銷學 by: (Language materials, printed)

販賣促進 : 流通業教戰手冊 by: (Language materials, printed)

感覺行銷 by: (Language materials, printed)

14招市場搶灘法 by: (Language materials, printed)

24小時的品牌經理人 : 十倍速時代的行銷新戰略 by: (Language materials, printed)

跨越鴻溝 : 新興高科技公司如何飆上高速公路 by: (Language materials, printed)

網路商機 : 如何經營虛擬社群 by: (Language materials, printed)

行銷學的世界 by: (Language materials, printed)

新經濟市場領袖 : 如何成為顧客關係管理時代的贏家 by: (Language materials, printed)

行銷學 by: (Language materials, printed)

品牌領導 by: (Language materials, printed)

週休二日讀～孫子兵法 by: (Language materials, printed)

B2B網路行銷 : 網路直銷的7個致富祕訣 by: (Language materials, printed)

行銷管理策略性的觀點 by: (Language materials, printed)

策略行銷管理 by: (Language materials, printed)

行銷教室 by: (Language materials, printed)

口碑行銷 : 如何引爆口耳相傳的神奇威力 by: (Language materials, printed)

名牌得很厲害 : 打造殺手級品牌的十大法則 by: (Language materials, printed)

行銷中國 = Marketing in China by: (Language materials, printed)

行銷管理 : 亞洲實例 by: (Language materials, printed)

行銷管理 : 理論與架構 by: (Language materials, printed)

行銷管理學 by: (Language materials, printed)

行銷學 by: (Language materials, printed)

服務行銷新策略 : 打開核心四把鎖 by: (Language materials, printed)

消費者行為 by: (Language materials, printed)

國際行銷 = Internation marketing by: (Language materials, printed)

國際行銷學 = International marketing : 本土化觀點與全球性思惟 by: (Language materials, printed)

現代行銷管理 by: (Language materials, printed)

策略性行銷(行銷策略) by: (Language materials, printed)

菜單行銷 by: (Language materials, printed)

資訊致富 : 從資訊演化看未來商機 by: (Language materials, printed)

價格最大化 : 運用最高價格策格, 達成企業的最大目標 by: (Language materials, printed)

市場的法則 : 超越競爭與景氣的破局思考 by: (Language materials, printed)

資料採礦理論與實務 : 顧客關係管理的技巧與科學 by: (Language materials, printed)

惡作劇行銷 : 新時代的另類行銷法則 by: (Language materials, printed)

殺手級品牌戰略 : 高科技公司如何克敵致勝 by: (Language materials, printed)

行銷管理概論 by: (Language materials, printed)

行銷學原理 by: (Language materials, printed)

行銷大中國 = Marketing in China by: (Language materials, printed)

行銷管理 by: (Language materials, printed)

行銷管理個案. 第七版 by: (Language materials, printed)

創造利潤的超強營業法 : 開發掌握顧客的「五大能力」 by: (Language materials, printed)

行銷管理學 by: (Language materials, printed)

現代行銷管理 = Contemporary marketing management by: (Language materials, printed)

eBRANDS : 如何打響網站品牌 by: (Language materials, printed)

科特勒 : 新世紀行銷宣言 by: (Language materials, printed)

非營利事業的策略性行銷 by: (Language materials, printed)

往生契約市場概論 by: (Language materials, printed)

往生契約行銷概論 by: (Language materials, printed)

下一個經濟盛世 by: (Language materials, printed)

下一個社會的60種樣貌 by: (Language materials, printed)

打造亞洲金品牌 : 廣告大師伊恩‧百帝的成功經驗與觀點 by: (Language materials, printed)

紫牛 : 讓產品自己說故事 by: (Language materials, printed)

體驗經濟時代 by: (Language materials, printed)

野心與願景 : 遲來的競爭者,為何能主宰市場? by: (Language materials, printed)

流通業經營實戰策略 by: (Language materials, printed)

行銷管理 by: (Language materials, printed)

騎出成功 by: (Language materials, printed)

世代流行大調查 : 從1909年-X世代 by: (Language materials, printed)

談笑用兵 : 洞悉商場策略 by: (Language materials, printed)

行銷是什麼？ by: (Language materials, printed)

行銷研究 : 管理與技術 by: (Language materials, printed)

國際行銷學精要. 2004 by: (Language materials, printed)

行銷新十論 by: (Language materials, printed)

行銷組合讀本 : 產品/價格/通路; 行銷運作利器 by: (Language materials, printed)

小廣告VS郵購行銷 : 如何選擇銷售商品、目標市場、廣告設計 by: (Language materials, printed)

行銷戰爭 : 從軍事觀點看市場爭奪 by: (Language materials, printed)

行銷實戰讀本 by: (Language materials, printed)

創意就是財富 : 培養創意思考/技巧的66個實例 by: (Language materials, printed)

行銷策略規劃 by: (Language materials, printed)

IMC整合行銷傳播 : 創造行銷價值、評估投資報酬的5大關鍵步驟 by: (Language materials, printed)

大行銷時代 by: (Language materials, printed)

國際行銷學 by: (Language materials, printed)

還有人在看廣告嗎? : 21世紀行銷傳播的新藍圖 by: (Language materials, printed)

行銷於 Internet 上全球資訊網的多媒體策略 by: (Language materials, printed)

行銷管理 by: (Language materials, printed)

行銷管理 by: (Language materials, printed)

市場營銷心理學 by: (Language materials, printed)

商業行銷的明日之星 : 全球資訊網WWW by: (Language materials, printed)

行銷管理 : 理論與實例 by: (Language materials, printed)

行銷管理 by: (Language materials, printed)

行銷管理 by: (Language materials, printed)

行銷管理 by: (Language materials, printed)

發現綠色商機 by: (Language materials, printed)

流通系統 by: (Language materials, printed)

行銷管理教師手冊 by: (Language materials, printed)

誰是老大 : 決定臺灣市場版圖的12場戰役 by: (Language materials, printed)

簡明行銷聖經 by: (Language materials, printed)

行銷學原理 by: (Language materials, printed)

行銷學 by: (Language materials, printed)

行銷學 = Marketing : 本土觀點與國際視野; localization concepts & international view by: (Language materials, printed)

行銷學原理 = Principles of marketing by: (Language materials, printed)

行銷管理 by: (Language materials, printed)

行銷管理 by: (Language materials, printed)

行銷管理 = Marketing management：Theory and applications : 理論解析與實務應用 by: (Language materials, printed)

行銷管理 by: (Language materials, printed)

商品行銷策略 by: (Language materials, printed)

行銷管理 = Marketing management principles and framework : 理論與架構 by: (Language materials, printed)

水平行銷 by: (Language materials, printed)

從心行銷 : 從滿意到愛慕的服務祕訣 by: (Language materials, printed)

顧客是永遠的戀人 : 品牌經營與行銷 by: (Language materials, printed)

大師解讀行銷 by: (Language materials, printed)

公民品牌，感性行銷 by: (Language materials, printed)

乖離與怪利 : 異端概念創造主流市場 by: (Language materials, printed)

運動休閒觀光行銷 by: (Language materials, printed)

殺手級行銷. 5. 大攻守力 by: (Language materials, printed)

非營利組織行銷工作手冊 by: (Language materials, printed)

小牌K大牌 : 小品牌鹹魚翻身祕訣大公開 by: (Language materials, printed)

完全行銷攻略 : Marketing 2010 by: (Language materials, printed)

整合行銷傳播策略 : 從企劃、廣告、促銷、通路到媒體整合 by: (Language materials, printed)

極簡式行銷 by: (Language materials, printed)

觀光行銷策略大剖析 = Effective marketing strategies for Japanese visitors : 如何吸引更多日本觀光客; advice for improving profitability by: (Language materials, printed)

行銷管理學 by: (Language materials, printed)

行銷學的世界 by: (Language materials, printed)

集客力 : 拉斯維加斯吸引顧客上門的8大秘訣 by: (Language materials, printed)

行銷學. 下冊 by: (Language materials, printed)

行銷學. 上冊 by: (Language materials, printed)

行銷管理 by: (Language materials, printed)

如何利用Internet行銷 by: (Language materials, printed)

行銷策略 by: (Language materials, printed)

異類行銷 by: (Language materials, printed)

進入國際市場 by: (Language materials, printed)

毛澤東的游擊行銷 by: (Language materials, printed)

行銷企劃Step by step : 企劃行銷工作者完全教戰手冊 by: (Language materials, printed)

品牌 by: (Language materials, printed)

品牌行銷與管理 = Brand marketing and management by: (Language materials, printed)

行銷入門 by: (Language materials, printed)

國際行銷學 by: (Language materials, printed)

服務行銷管理 by: (Language materials, printed)

行銷管理 = Marketing management by: (Language materials, printed)

行銷傳播概論 = Marketing communication : principles and practice by: (Language materials, printed)

懂得Show，就對了！ : No.1品牌的表演行銷術 by: (Language materials, printed)

行銷管理 = Marketing management : 理論與實務; theory and practice by: (Language materials, printed)

行銷管理 = Marketing management by: (Language materials, printed)

行銷不過是個噴嚏 by: (Language materials, printed)

女性行銷 by: (Language materials, printed)

服務業行銷 = Essential of service marketing by: (Language materials, printed)

行銷管理 = Marketing management by: (Language materials, printed)

MBA教程之市場營銷學 = The course on strategic management of MBA : 實現到真知 by: (Language materials, printed)

行銷管理 = Maketing management I. 上 by: (Language materials, printed)

行銷管理 = Marketing management II. 下 by: (Language materials, printed)

服務業行銷 by: (Language materials, printed)

策略行銷管理 by: (Language materials, printed)

策略行銷分析 = Strategic Marketing Analysis : 架構與實務應用 by: (Language materials, printed)

金融行銷 = Financial marketing by: (Language materials, printed)

國際行銷學 = International marketing by: (Language materials, printed)

整合行銷傳播 : 全方位理論架構與本土實務個案 by: (Language materials, printed)

現代行銷學 = Modern marketing : 國際性視野; an internationalperspective by: (Language materials, printed)

行銷管理 = Marketing management by: (Language materials, printed)

行銷管理 : 觀念活用與實務應用 by: (Language materials, printed)

非營利組織行銷 : 以使命為導向 by: (Language materials, printed)

行銷管理學 by: (Language materials, printed)

行銷研究 by: (Language materials, printed)

暢談哈佛的行銷管理 by: (Language materials, printed)

有意義的創造力 : 如何把點子轉化成明日的創意 by: (Language materials, printed)

行銷概論 by: (Language materials, printed)

國際行銷學 by: (Language materials, printed)

消費者行為 by: (Language materials, printed)

國際行銷管理 = International marketing management : 台商進軍國際市場寶典 by: (Language materials, printed)

全球行銷管理 = Global Marketing Management by: (Language materials, printed)

把企劃書變現金 = Marketing Planning : 100%解析市場行銷大戰 by: (Language materials, printed)

感覺行銷 = Consumer-oriented Marketing : 讓市場跟著感覺走 by: (Language materials, printed)

行銷經理 = Marketing manager by: (Language materials, printed)

服務業行銷 by: (Language materials, printed)

國際行銷 = International Marketing : 原理.策略.實務; Principle.Strategy.Practice by: (Language materials, printed)

策略行銷管理 = Strategic Marketing Management : 願景.使命.目標; Vision.Mission.Objectives by: (Language materials, printed)

國際行銷管理 = Global marketing by: (Language materials, printed)

贏利競賽 : 透過聰明定價、打造品牌讓企業營收持續成長 by: (Language materials, printed)

策略行銷管理 : 發揮產品優勢、打入利基市場的高效策略 by: (Language materials, printed)

扭轉乾坤的完全銷售秘訣 by: (Language materials, printed)

行銷管理 = Marketing management : 策略性的觀點 by: (Language materials, printed)

行銷管理 : 亞洲觀點 by: (Language materials, printed)

創業智慧王 by: (Language materials, printed)

通路管理的第一本書 : 規劃有效通路架構與策略,打通產品銷售的關鍵命脈 by: (Language materials, printed)

品牌形象 = Coporate image by: (Language materials, printed)

行銷大師的十堂課 by: (Language materials, printed)

顧客調查的觀念與技術 by: (Language materials, printed)

策略行銷 by: (Language materials, printed)

行銷一本通 : 啟動市場的9把金鑰匙 by: (Language materials, printed)

行銷學 by: (Language materials, printed)

產品管理 = Product management : 策略性行銷觀點 by: (Language materials, printed)

人小錢大 吞世代 by: (Language materials, printed)

收買感官，信仰品牌 by: (Language materials, printed)

為什麼顧客不掏錢 : 解讀消費者心智密碼 by: (Language materials, printed)

瞬間獲利的定價戰略 by: (Language materials, printed)

行銷企劃完全攻略 : 156個案例綱要,企劃人員必備工具書 by: (Language materials, printed)

紫牛 : 免費力量大. 2 by: (Language materials, printed)

服務行銷 by: (Language materials, printed)

每個企業都要表演 : 贏得顧客與員工滿堂采的最佳策略 by: (Language materials, printed)

行銷學之父 : 菲利浦.科特勒 by: (Language materials, printed)

定位與定價 : 科特勒談21世紀的行銷挑戰 by: (Language materials, printed)

科特勒談行銷 : 如何創造、贏取並主宰市場 by: (Language materials, printed)

藍海策略 : 開創無人競爭的全新市場 by: (Language materials, printed)

行銷的真謊言與假真相 : 吳心怡觀點 by: (Language materials, printed)

行銷烏龜哲學 : 精準保本與擊中要害的行銷戰術 by: (Language materials, printed)

社會行銷 by: (Language materials, printed)

現代行銷學 by: (Language materials, printed)

大聲牛 : 33個奇才顛覆創意 by: (Language materials, printed)

以小搏大 : 戴爾的七堂全球行銷課 by: (Language materials, printed)

創業最高密檔 = Top secrets about commerce strategy. 借力使力 by: (Language materials, printed)

圖解品牌 by: (Language materials, printed)

暢銷書的故事 : 看作家、經紀人、書評家、出版社及通路如何聯手撼動讀者 by: (Language materials, printed)

優勢行銷 by: (Language materials, printed)

品牌管理 by: (Language materials, printed)

行銷管理(第四版) by: (Language materials, printed)

行銷學 : 原理與觀點 by: (Language materials, printed)

戲弄 : 全球暢銷品牌顛覆行銷的神奇魔法 by: (Language materials, printed)

三星品牌密碼 by: (Language materials, printed)

行銷學 = Marketing 12e by: (Language materials, printed)

為什麼有些品牌比較強？ by: (Language materials, printed)

直搗市場最佳策略 : 市場、顧客、通路、產品與價值定位的策略整合 by: (Language materials, printed)

寶鹼行銷攻略 = P&G STRATEGIES by: (Language materials, printed)

三星品牌攻略 = SAMSUNG STRATEGIES by: (Language materials, printed)

行銷一本通 : 啟動市場的9把金鑰匙 by: (Language materials, printed)

抓住3000億老人商機 by: (Language materials, printed)

東風戰略 : 70天改變您的一生 by: (Language materials, printed)

科特勒行銷金律 by: (Language materials, printed)

行銷學 : 原理與觀點 by: (Language materials, printed)

3張嘴傳遍全世界 : 口碑行銷威力大 by: (Language materials, printed)

手感經濟 = hand-touch : 感覺的時尚 by: (Language materials, printed)

行銷企劃案實務 by: (Language materials, printed)

行銷管理 = Marketing management : 原理、分析與規劃; Concept、Analsis and Planning by: (Language materials, printed)

行銷學 = Essentials of marketing by: (Language materials, printed)

品牌就是王牌 = Brand is your trump card by: (Language materials, printed)

行銷學 by: (Language materials, printed)

國際行銷學 = International marketing : 建構全球行銷能力 by: (Language materials, printed)

行銷學(第九版) by: (Language materials, printed)

行銷管理 = Marketing management by: (Language materials, printed)

消費者行為 by: (Language materials, printed)

行銷學原理 by: (Language materials, printed)

A+的秘訣 by: (Language materials, printed)

非常行銷 : 娃哈哈打敗可口可樂的傳奇 by: (Language materials, printed)

網路賺錢術 : 個人電腦+數據機= by: (Language materials, printed)

超級行銷 by: (Language materials, printed)

策略行銷 by: (Language materials, printed)

行銷研究 : 管理與技術 by: (Language materials, printed)

行銷企劃完全攻略 : 架構完整的行銷企劃思路與實務技能 by: (Language materials, printed)

尖子品牌 : 發掘五十個成功品牌的背後祕訣 by: (Language materials, printed)

Marketing : the core; 行銷管理 by: (Language materials, printed)

行銷企劃管理 : 理論與實務 by: (Language materials, printed)

行銷管理 : 策略、經營與本土實務 by: (Language materials, printed)

行銷學 by: (Language materials, printed)

市場計量模型指引 = Easy To Marketing Models by: (Language materials, printed)

行銷管理 = Practice and Application of Marketing Management : 實務與應用 by: (Language materials, printed)

36計商戰兵法 : 經營，就是要步步為營 by: (Language materials, printed)

長尾理論 : 打破80/20法則的新經濟學 by: (Language materials, printed)

當行銷大師開了家餐廳 : 我如何用一個概念賺一億 by: (Language materials, printed)

行銷企劃最佳實戰 : 發想．撰寫．執行．檢討與策略 by: (Language materials, printed)

品牌，原來如此！ by: (Language materials, printed)

顧客不會主動告訴你 by: (Language materials, printed)

86%市場學 : 前進金磚市場的九大成功法則 by: (Language materials, printed)

品牌管理 = Brand management : 品牌價值的創造與經營 by: (Language materials, printed)

七大狂銷戰略 by: (Language materials, printed)

行銷學 by: (Language materials, printed)

誰能扳倒大象? : 以弱制強的蘭徹斯特法則 by: (Language materials, printed)

品牌的7塊拼圖 by: (Language materials, printed)

台灣品牌競爭力 = Taiwan brand : 台灣企業從代工走向自創品牌的策略 by: (Language materials, printed)

和黃策略 = Hutchison Whampea strategy : 李嘉誠商業帝國旗艦; 和記黃埔解密 by: (Language materials, printed)

21世紀服務營銷智慧 = wisdom serve by: (Language materials, printed)

打造全球第一品牌 : D-Link年年獲利的傳奇 by: (Language materials, printed)

Hello Kitty : 三麗鷗創造全球數億商機的行銷策略 by: (Language materials, printed)

新產品上市這樣做就對了! : 10大策略讓你一炮而紅 by: (Language materials, printed)

行銷管理 by: (Language materials, printed)

非品牌 : 無行銷的行銷, 非品牌的品牌, 消費者接管一切的時代 by: (Language materials, printed)

營業戰略的建立與活用 by: (Language materials, printed)

行銷掌上讀 = A pocket edition of a marketing book : 破解景氣低迷的行銷寶典 by: (Language materials, printed)

南方人為什麼能賺錢 : 為什麼他們被稱作「中國的猶太人」? by: (Language materials, printed)

夏娃經濟學 by: (Language materials, printed)

葡萄藤行銷 : 沿著葡萄藤一路延燒口碑, 大約12星期, 就是葡萄成熟時候! by: (Language materials, printed)

見什麼人，說什麼話 = Say appropriately to different people : 說話能力決定做多少生意 by: (Language materials, printed)

行銷36策 : 行銷新銳武器，不戰而屈人之兵 by: (Language materials, printed)

縱橫市場談行銷 by: (Language materials, printed)

行銷霸主 : 美國頂尖企業的致勝祕訣 by: (Language materials, printed)

行銷啟示錄 : 掌握行銷新趨勢與成功法則 by: (Language materials, printed)

引爆行銷想像力 : 行銷大師李維特之行銷原則實務篇 by: (Language materials, printed)

X世代行銷大法 by: (Language materials, printed)

事件行銷一00. 2 by: (Language materials, printed)

品牌大贏家 : 全球15大頂尖企業傳授品牌成功之道 by: (Language materials, printed)

新產品完全開發手冊 : 如何在新產品戰爭中勝出 by: (Language materials, printed)

心靈消費 by: (Language materials, printed)

品牌魔力丸 by: (Language materials, printed)

食品行銷學 = Foof marketing by: (Language materials, printed)

一鳴驚人 by: (Language materials, printed)

10分鐘在地行銷 : 善用有限資源、創造豐厚利潤的鄰里行銷實用指南 by: (Language materials, printed)

401個行銷實用妙方 by: (Language materials, printed)

營銷論語 by: (Language materials, printed)

科特勒談政府如何做行銷 by: (Language materials, printed)

行銷研究 by: (Language materials, printed)

打造雇主品牌 : 讓經營成為稱霸市場的「金字招牌」 by: (Language materials, printed)

傑出產品經理人實戰手冊 = Thekeystone of successful product marketing : 行銷人必備的策略性行銷實務管理 by: (Language materials, printed)

行銷戰爭 by: (Language materials, printed)

來偷這些點子吧！ : 行銷高手不會告訴你的祕訣 by: (Language materials, printed)

聰明看趨勢 by: (Language materials, printed)

運動觀光導論 by: (Language materials, printed)

行銷管理 = Marketing management : 策略、個案與應用; strategy,cases and practices by: (Language materials, printed)

行銷學 by: (Language materials, printed)

服務業行銷 = Service Management by: (Language materials, printed)

圖解式成功撰寫行銷企劃案 = Marketing planning proposal by: (Language materials, printed)

觀光行銷學 by: (Language materials, printed)

MBA教程之市場營銷學 by: (Language materials, printed)

皮爾松那形象法則 : 成功打造個人和企業的金字招牌 by: (Language materials, printed)

怎樣賣龍蝦 by: (Language materials, printed)

買與不買都上癮 : 從Armani到Zara的時尚行銷 by: (Language materials, printed)

是誰把你的商品擠下貨架? by: (Language materials, printed)

洞悉人性 : 攻心為上的點子庫. 9 by: (Language materials, printed)

行銷學 by: (Language materials, printed)

市場導向管理 by: (Language materials, printed)

搶占熟齡市場 : 最有購買力的新興族群引爆10大商機 by: (Language materials, printed)

不敗行銷 : 大師傳授22個不可違反的市場法則 by: (Language materials, printed)

體驗品牌 : 如何建立顧客忠誠度優勢 by: (Language materials, printed)

M型社會新奢華行銷學 : 征服消費者的11堂必修課 by: (Language materials, printed)

經營品牌Must read = a11 steps to brand heaven : 廣告高手給行銷人的秘密意見 by: (Language materials, printed)

創意，燒錢或賺錢？ : 以精準思考創造成功行銷 by: (Language materials, printed)

瞄準御宅族 : 打開人潮與錢潮的關鍵小眾大市場 by: (Language materials, printed)

品牌經營與管理 = Building and managing a brand by: (Language materials, printed)

產品好賺錢更好 = Good products let you make money : 品牌點金術 by: (Language materials, printed)

把梳子賣給和尚 : 世界上最的成功行銷術 by: (Language materials, printed)

如何做好市場競爭戰略 : 成功拓展市場50法 by: (Language materials, printed)

科特勒的行銷學 : 現代行銷學之父Philip Kotler by: (Language materials, printed)

會展策劃與營銷 = Planning and marketing of conferenceand exhibition by: (Language materials, printed)

行銷管理學 by: (Language materials, printed)

消費者行為 by: (Language materials, printed)

全球EMBA名師論壇. 行銷篇 by: (Language materials, printed)

好行銷 : 讓買的人與賣的人都滿意的真本事 by: (Language materials, printed)

觀光行銷學 by: (Language materials, printed)

行銷學 by: (Language materials, printed)

藍海策略 = Blue Ocean Strategy : 開創無人競爭的全新市場 by: (Language materials, printed)

了不起的宜家！ : 一個心繫大眾的品牌; 大品牌故事 by: (Language materials, printed)

Wii為什麼Win by: (Language materials, printed)

藍海策略 : 開創無人競爭的全新市場 by: (Language materials, printed)

整合行銷傳播關鍵報告 : 主管沒有教的行銷手法 by: (Language materials, printed)

行銷管理 = Marketing Management by: (Language materials, printed)

行銷101 by: (Language materials, printed)

消費者行為 = Consumer behavior by: (Language materials, printed)

戰無不克的全面行銷 by: (Sound recordings, musical performance)

感動力 : 人際互動、商業經營的最高境界 by: (Language materials, printed)

行銷的語言 by: (Language materials, printed)

第二杯策略 : 讓錢越賺越多的銷售法則 by: (Language materials, printed)

叛逆行銷 : 唯有顛覆才能生存的市場法則 by: (Language materials, printed)

行銷研究 = Marketing reseearch practices and theoretical applications : 實務與理論應用 by: (Language materials, printed)

策略行銷分析 = Strategic marketing analysis : 架構與實務應用; framework and practical applications by: (Language materials, printed)

行銷學 = Marketing : theory and practices by: (Language materials, printed)

科技行銷 by: (Language materials, printed)

行銷策略 = Marketing strategy by: (Language materials, printed)

產業行銷學 = Business-to-Business Marketing by: (Language materials, printed)

行銷學 = Marketing by: (Language materials, printed)

行銷管理 = Marketing Management by: (Language materials, printed)

一定要懂的銷售通路 = Must understand the selling channels by: (Language materials, printed)

9種讓你賺翻天的顧客 : 了解哪些人在引導市場趨勢 by: (Language materials, printed)

行銷策略的第一堂課 by: (Language materials, printed)

慧眼商機 : 有效創造顧客需求、與企業夥伴共創商機的實用策略 by: (Language materials, printed)

資料庫行銷實用策略 by: (Language materials, printed)

很久很久以前.. : 以神話原型打造深植人心的品牌 by: (Language materials, printed)

抓住你的關鍵顧客 : 評估顧客價值強化企業獲利的8大準則 by: (Language materials, printed)

200個行銷創意妙方 by: (Language materials, printed)

從創造力到執行力 : 做個高附加價值的行銷人 by: (Language materials, printed)

向行銷大師學策略 : 傑克．屈特親授企業縱橫商場、永續成功的8堂課 by: (Language materials, printed)

行銷部流程規範化管理 by: (Language materials, printed)

創業心‧行銷情 = Market sales by: (Language materials, printed)

商品如何舖貨 by: (Language materials, printed)

創造第一品牌的42堂課 by: (Language materials, printed)

卓越行銷 = The 66 ways to earn money : 企業乳酪爭奪兵法 by: (Language materials, printed)

行銷大台灣 : 第一本進入WTO的行銷預言紀事 by: (Language materials, printed)

行銷資訊系統 by: (Language materials, printed)

國際行銷管理 = International marketing management : 本土案例、亞洲觀點、全球思維; local cases, Asia view and global thinking by: (Language materials, printed)

行銷學 = Marketing : 探索原理與體驗實務; principle and practices by: (Language materials, printed)

行銷學 = Marketing : 宏觀全球市場; macro view of global market by: (Language materials, printed)

行銷管理 = Marketing management : 理論解析與實務應用; theory and applications by: (Language materials, printed)

圖解行銷 : 行銷人的第一本書 by: (Language materials, printed)

新媒體消費革命 : 行銷人與消費大眾之間的角力遊戲 by: (Language materials, printed)

勝在營銷 : 中小企、創業者、準備成功的生意人必讀10課 by: (Language materials, printed)

行銷電影 = Marketing movies by: (Language materials, printed)

消費者行為 = Consumer behavior：An introduction by: (Language materials, printed)

現代行銷學 = Modern marketing by: (Language materials, printed)

行銷學 = Marking by: (Language materials, printed)

行銷管理 by: (Language materials, printed)

行銷策略管理 by: (Language materials, printed)

如何提高市場佔有率 by: (Language materials, printed)

台灣品牌在大陸 by: (Language materials, printed)

大衝撞 : 全球經濟巨變下的重建預言與投資策略 by: (Language materials, printed)

綠經濟 : 提升獲利的綠色企業策略 by: (Language materials, printed)

한국 브랜드의 진화 및 발전 = Evolution and development of Korean brand by: (Language materials, printed)

한국 최고의 브랜드 = The best brand in Korea : 글로벌 브랜드를 꿈꾸는 by: (Language materials, printed)

글로벌시대의 국제마케팅 by: (Language materials, printed)

行銷學 : 創造顧客價值 by: (Language materials, printed)

長尾理論台灣版 : 14個領先市場的長尾故事 by: (Language materials, printed)

行銷趨勢學之熱迷行銷 = Fanatic Marketing by: (Language materials, printed)

行銷管理 = Marketing management : 亞洲觀點; an Asian perspective by: (Language materials, printed)

品牌至尊 : 利用整合行銷創造終極價值 by: (Electronic resources)

品牌思維 : 打造優勢品牌的五大策略 by: (Electronic resources)

P行銷時代 : 資訊世紀不可忽略的人性行銷 by: (Electronic resources)

全球菁英系列行銷鬼才 : 全球菁英系列 by: (Electronic resources)

名牌得很厲害 : 打造殺手級品牌的十大法則 by: (Electronic resources)

慧眼商機 : 有效創造顧客需求與企業夥伴共創商機的實用策略 by: (Electronic resources)

從創造力到執行力做個高附加價值的行銷人 : 從創造力到執行力 by: (Electronic resources)

贏利競賽 : 透過聰明定價、打造品牌,讓企業營收持續成長 by: (Electronic resources)

401個行銷實用妙方 by: (Electronic resources)

尖子品牌 : 發掘五十個成功品牌的背後祕訣 by: (Electronic resources)

一毛不花，成為Google、Yahoo搜尋雙冠王 by: (Language materials, printed)

服務業行銷 : 亞洲實例 by: (Language materials, printed)

商品管理流程控制 by: (Electronic resources)

消費者行為. 第七版 by: (Language materials, printed)

行銷管理(第八版) by: (Language materials, printed)

行銷管理 by: (Language materials, printed)

美物之道 : 營銷學視角中的藝術設計研究 by: (Electronic resources)

行銷學 by: (Electronic resources)

國際行銷學 by: (Electronic resources)

行銷高手 by: (Electronic resources)

行銷診斷與改善 by: (Electronic resources)

國際行銷 by: (Electronic resources)

行銷研究 by: (Electronic resources)

行銷管理 : 全球化觀點 by: (Language materials, printed)

國際行銷學 by: (Language materials, printed)

行銷學精要 by: (Language materials, printed)

行銷管理 : 理論與實務 by: (Language materials, printed)

行銷學 : 理論與實務 by: (Language materials, printed)

行銷與經營系列. disc 1; 愛地球也能發大財 23歲青年董事長的藍海策略-台成國際股份有限公司董事長趙昱丞 by: (Projected and video material)

行銷與經營系列. disc 2; 品質管理創造高營收 成大醫院的新藍海-成大醫院院長陳志鴻 by: (Projected and video material)

行銷與經營系列. disc 3; 集點折扣新平台 快樂購卡的藍海策略-鼎鼎聯合行銷公司營運長梁錦琳 by: (Projected and video material)

行銷與經營系列. disc 4; 創新 人才 效率 麥當勞致勝祕辛-台灣麥當勞總裁李明元 by: (Projected and video material)

行銷與經營系列. disc 5; Pchome 24小時到貨-PCHOME ONLINE營運長謝振豐, 數位時代編輯總監盧諭緯 by: (Projected and video material)

行銷與經營系列. disc 6; 跨足體壇 勇闖行銷 科技人也征服情海-智林運動行銷董事長施宣麟, 蓬勃運動事業公司執行長徐正賢 by: (Projected and video material)

行銷與經營系列. disc 7; 腳步到哪 品牌到哪 曹安邦的生意經-友訊科技執行長曹安邦, 外貿協會副秘書長葉明水 by: (Projected and video material)

行銷與經營系列. disc 8; 微網誌火紅 你今天"噗"了沒?-噗浪創辦人雲惟彬, 網路觀察家Jeremy by: (Projected and video material)

行銷與經營系列. disc 9; 經典企業家族系列 信誼vs永豐餘生技-信誼基金會執行長張杏如, 永豐餘生技總經理何奕佳 by: (Projected and video material)

行銷與經營系列. disc 10; 無本網路生意經 窮爸爸變富爸爸-BABY HOME執行長江立群, 折價王策略總監魏澤群 by: (Projected and video material)

財務規劃寶典. 上. 專業與商品的行銷整合 by: (Language materials, printed)

市場戰略 : 創作大型產品及定型化的革命性行銷策略 by: (Language materials, printed)

消費者行為 by: (Electronic resources)

行銷學 by: (Language materials, printed)

說個撼動人心的好故事 : 理性+感性+說服的9個練習 by: (Language materials, printed)

行銷管理 = Marketing managemant by: (Language materials, printed)