Corporate image.
Overview
Works: | 31 works in 17 publications in 17 languages |
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Titles
Corporate social responsibility :doing the most good for your company and your cause /
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Revival of the fittest :why good companies go bad and how great managers remake them /
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Experiential marketing :how to get customers to sense, feel, think, act, and relate to your company and brands /
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New strategies for reputation managementgaining control of issues, crises & corporate social responsibility /
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(Electronic resources)
Living the brandhow to transform every member of your organization into a brand champion ; in association with Marketing /
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Measuring the effectiveness of image and linkage advertisingthe nitty-gritty of maxi-marketing /
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Measuring operational and reputational risk :a practitioner's approach /
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Contemporary thoughts on corporate branding and corporate identity management
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Reputation, stock price, and youwhy the market rewards some companies and punishes others /
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Corporate identity and crisis response strategieschallenges and opportunities of communication in times of crisis /
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(Electronic resources)
Selected essays on corporate reputation and social mediacollection of empirical evidence /
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Employer brand managementpractical lessons from the world's leading employers /
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Organizational identity and firm growthproperties of growth, contextual identities and micro-level processes /
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Discursive constructions of corporate identities by Chinese banks on Sina Weiboan integrated sociolinguistics approach /
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The corporate reputation of multinational corporationsan analysis of consumers' perceptions of corporate reputation and its effects across nations /
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Signaling family firm identityfamiliy firm identification and its effects on job seekers' perceptions about a potential employer /
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The apology impulsehow the business world ruined sorry and why we can't stop saying it /
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(Electronic resources)
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