Marketing

The Theory and Practice of Revenue Management / by: (Electronic resources)

The Business Idea :The Early Stages of Entrepreneurship / by: (Electronic resources)

Consumer Driven Electronic Transformation :Applying New Technologies to Enthuse Consumers and Transform the Supply Chain / by: (Electronic resources)

Storytelling :Branding in Practice / by: (Electronic resources)

Growing Modular :Mass Customization of Complex Products, Services and Software / by: (Electronic resources)

Formation and Early Growth of Business Webs :Modular Product Systems in Network Markets / by: (Electronic resources)

Harvard business essentials :marketer's toolkit : the 10 strategies you need to succeed. by: (Language materials, printed)

A Twenty-First Century Guide to Aldersonian Marketing Thought / by: (Electronic resources)

Mass Customization: Challenges and Solutions / by: (Electronic resources)

Retailing in the 21st Century :Current and Future Trends / by: (Electronic resources)

The Anonymous Elect :Market Research Through Online Access Panels / by: (Electronic resources)

Start-up :A Practical Guide to Starting and Running a New Business / by: (Electronic resources)

Capacity Options for Revenue Management :Theory and Applications in the Air Cargo Industry / by: (Electronic resources)

B2B Brand Management / by: (Electronic resources)

The Spread of Yield Management Practices :The Need for Systematic Approaches / by: (Electronic resources)

International Advertising and Communication :Current Insights and Empirical Findings / by: (Electronic resources)

Warranty Management and Product Manufacture / by: (Electronic resources)

The brand glossary / by: (Language materials, printed)

Externe ReferenzpreiseEine empirisch gestutzte verhaltenswissenschaftliche Analyse / by: (Electronic resources)

Marketing to win more business by: (Electronic resources)

Marketing by: (Electronic resources)

The product manager's desk reference by: (Electronic resources)

The big book of marketing :lessons and best practices from the world's greatest companies by: (Electronic resources)

Beyond Hofstedeculture frameworks for global marketing and management / by: (Electronic resources)

MicroMarketing : Get Big Results by Thinking and Acting Small  by: (Electronic resources)

Marketing Demystified  by: (Electronic resources)

501 Killer Marketing Tactics to Increase Sales, Maximize Profits, and Stomp Your Competition : Revised and Expanded Second Edition  by: (Electronic resources)

Marketing 10/11 by: (Electronic resources)

The marketing manual by: (Electronic resources)

Key concepts in marketing by: (Electronic resources)

The marketing code by: (Electronic resources)

Marketing and management sciencesproceedings of the International Conference on ICMMS 2008 / by: (Electronic resources)

Global UXdesign and research in a connected world / by: (Electronic resources)

Transcultural marketing for incremental and radical innovation / by: (Electronic resources)

Handbook of research on effective marketing in contemporary globalism / by: (Electronic resources)

Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference by: (Electronic resources)

The sustainable global marketplaceproceedings of the 2011 Academy of Marketing Science (AMS) Annual Conference / by: (Electronic resources)

Ideas in marketingfinding the new and polishing the old : proceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference / by: (Electronic resources)

Marketing horizonsa 1980's perspective : Proceedings of the 1980 Academy of Marketing Science (AMS) Annual Conference / by: (Electronic resources)

Revolution in marketingmarket driving changes : proceedings of the 2006 Academy of Marketing Science (AMS) Annual Conference / by: (Electronic resources)

Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference by: (Electronic resources)

Marketing dynamism & sustainabilitythings change, things stay the same... : proceedings of the 2012 Academy of Marketing Science (AMS) Annual Conference / by: (Electronic resources)

Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference by: (Electronic resources)

Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference, April 30-May 3, 1986, Anaheim, California, USA by: (Electronic resources)

Marketing, technology and customer commitment in the new economyproceedings of the 2005 Academy of Marketing Science (AMS) Annual Conference / by: (Electronic resources)

Proceedings of the 2007 Academy of Marketing Science (AMS) Annual Conference by: (Electronic resources)

Creating and delivering value in marketingproceedings of the 2003 Academy of Marketing Science (AMS) Annual Conference / by: (Electronic resources)

Proceedings of the 2002 Academy of Marketing Science (AMS) annual conference by: (Electronic resources)

Proceedings of the 2000 Academy of Marketing Science (AMS) Annual Conference by: (Electronic resources)

New meanings for marketing in a new millenniumproceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference / by: (Electronic resources)

Proceedings of the 1997 Academy of Marketing Science (AMS) Annual Conference by: (Electronic resources)

Proceedings of the 1996 Academy of Marketing Science (AMS) Annual Conference by: (Electronic resources)

Proceedings of the 1995 Academy of Marketing Science (AMS) Annual Conference by: (Electronic resources)

Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference by: (Electronic resources)

Proceedings of the 1994 Academy of Marketing Science (AMS) Annual Conference by: (Electronic resources)

Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference by: (Electronic resources)

Proceedings of the 1999 Academy of Marketing Science (AMS) Annual Conference by: (Electronic resources)

Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference by: (Electronic resources)

Proceedings of the 1992 Academy of Marketing Science (AMS) Annual Conference by: (Electronic resources)

Proceedings of the 1991 Academy of Marketing Science (AMS) Annual Conference by: (Electronic resources)

Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference by: (Electronic resources)

Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference by: (Electronic resources)

Proceedings of the 1988 Academy of Marketing Science (AMS) Annual Conference by: (Electronic resources)

Proceedings of the 1987 Academy of Marketing Science (AMS) Annual Conference by: (Electronic resources)

Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference by: (Electronic resources)

Proceedings of the 1998 Multicultural Marketing ConferenceMontreal, Quebec, Canada, September 17-20, 1998 / by: (Electronic resources)

Minority marketingresearch perspectives for the 1990s : proceedings of the 1993 Minority Marketing Congress / by: (Electronic resources)

Proceedings of the 1996 Multicultural Marketing Conference by: (Electronic resources)

Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference by: (Electronic resources)

Proceedings of the 1995 World Marketing Congress by: (Electronic resources)

Proceedings of the 1997 World Marketing Congress by: (Electronic resources)

Proceedings of the 1993 World Marketing Congress by: (Electronic resources)

Global perspectives in marketing for the 21st Centuryproceedings of the 1999 World Marketing Congress / by: (Electronic resources)

Marketing in transitionscarcity, globalism, & sustainability : proceedings of the 2009 World Marketing Congress / by: (Electronic resources)

Marketing challenges in a turbulent business environment :proceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congress / by: (Language materials, printed)

Let's get engaged! Crossing the threshold of marketing's engagement eraproceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference / by: (Electronic resources)

Marketing challenges in a turbulent business environmentproceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congress / by: (Electronic resources)

Looking forward, looking backdrawing on the past to shape the future of marketing : proceedings of the 2013 World Marketing Congress : Melbourne, Australia, July 17-20, 2013 / by: (Electronic resources)

Celebrating America's pastimesbaseball, hot dogs, apple pie and marketing? : proceedings of the 2015 Academy of Marketing Science (AMS) Annual Conference / by: (Electronic resources)

Rediscovering the essentiality of marketingproceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress / by: (Electronic resources)

Reframe the marketplacethe total market approach to reaching the new majority / by: (Electronic resources)

Strategic innovative marketing4th IC-SIM, Mykonos, Greece 2015 / by: (Electronic resources)

Creating marketing magic and innovative future marketing trendsproceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference / by: (Electronic resources)

The customer is NOT always right? marketing orientationsin a dynamic business worldproceedings of the 2011 World Marketing Congress / by: (Electronic resources)

Marketing at the confluence between entertainment and analyticsproceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress / by: (Electronic resources)

Strategic innovative marketing5th IC-SIM, Athens, Greece 2016 / by: (Electronic resources)

Transcultural encounters in knowledge production and consumption by: (Electronic resources)

Marketing transformationmarketing practice in an ever changing world : proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC) / by: (Electronic resources)

Boundary blurreda seamless customer experience in virtual and real spaces : proceedings of the 2018 Academy of Marketing Science (AMS) Annual Conference / by: (Electronic resources)

Strategic innovative marketing6th IC-SIM, Pafos, Cyprus 2017 / by: (Electronic resources)

Strategic innovative marketing and tourism7th ICSIMAT, Athenian Riviera, Greece, 2018 / by: (Electronic resources)

Contemporary marketing / by: (Language materials, printed)

Strategic innovative marketing and tourism8th ICSIMAT, Northern Aegean, Greece, 2019 / by: (Electronic resources)

Marketing opportunities and challenges in a changing global marketplaceproceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference / by: (Electronic resources)

Enlightened marketing in challenging timesproceedings of the 2019 AMS World Marketing Congress (WMC) / by: (Electronic resources)

Advances in national brand and private label marketingeighth international conference, 2021 / by: (Electronic resources)

Strategic innovative marketing and tourism in the COVID-19 era9th ICSIMAT Conference 2020 / by: (Electronic resources)

From micro to macrodealing with uncertainties in the global marketplace : proceedings of the 2020 Academy of Marketing Science (AMS) Annual Conference / by: (Electronic resources)

Celebrating the past and future of marketing and discovery with social impact2021 AMS Virtual Annual Conference and World Marketing Congress / by: (Electronic resources)

Uniting marketing efforts for the common good -- a challenge for the fourth sectorselected papers from XXI International Congress on Public and Nonprofit Marketing (IAPNM 2022), Braga, Portugal / by: (Electronic resources)

Optimistic marketing in challenging timesserving ever-shifting customer needs : proceedings of the 2022 AMS Annual Conference, May 25-27, Monterey, CA, USA / by: (Electronic resources)

H2H marketingcase studies on human-to-human marketing / by: (Electronic resources)

Marketing solutions to the challenges of a VUCA environmentproceedings of the 2023 GMA-GAMMA Joint Symposium, Seoul, Korea, July 20-23, 2023 / by: (Electronic resources)

Marketing in a transition economynew realities, challenges, and prospects / by: (Electronic resources)

Strategic innovative marketing and tourismcurrent trends and future outlook -- 10th ICSIMAT, Ionian Islands, Greece, 2023 / by: (Electronic resources)

Welcome to the new normallife after the chaos : proceedings of the 2023 AMS Annual Conference, New Orleans, LA, USA, May 17-19, 2023 / by: (Electronic resources)

Social and sustainability marketinga casebook for reaching your socially responsible consumers through marketing science / by: (Electronic resources)

An instructor's manual to H2H marketing case studiesteach human-to-human marketing effectively / by: (Electronic resources)

Bringing the soul back to marketingproceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023 / by: (Electronic resources)

Marketing case studies in emerging marketscontemporary multi-industry issues and best-practices / by: (Electronic resources)