Steenkamp, Jan-Benedict E. M.
Overview
| Works: | 1 works in 0 publications in 0 languages | |
|---|---|---|
Titles
Brand BreakoutHow Emerging Market Brands Will Go Global.
by:
Kumar, Nirmalya.; Steenkamp, Jan-Benedict E. M.
(Electronic resources)
Private label strategy :how to meet the store brand challenge /
by:
Kumar, Nirmalya.; Steenkamp, Jan-Benedict E. M.
(Language materials, printed)