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Private label strategy :how to meet the store brand challenge /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Private label strategy :Nirmalya Kumar, Jan-Benedict E.M. Steenkamp.
Reminder of title:	how to meet the store brand challenge /
Author:	Kumar, Nirmalya.
other author:	Steenkamp, Jan-Benedict E. M.
Published:	Boston, MA :Harvard Business School Press,2007.
Description:	xvii, 270 p. ;24 cm.
Subject:	Brand name productsMarketing.
Online resource:	http://www.loc.gov/catdir/toc/ecip0617/2006023780.html
ISBN:	9781422101674

Private label strategy :how to meet the store brand challenge /
Kumar, Nirmalya.

Private label strategy :how to meet the store brand challenge /Nirmalya Kumar, Jan-Benedict E.M. Steenkamp. - Boston, MA :Harvard Business School Press,2007. - xvii, 270 p. ;24 cm.

Brand under attack from private labels -- Retailer strategies vis-a-vis private labels -- Competing on price with traditional private labels -- Competing on quality with premium store brands -- Competing for the rational consumer with value innovator own labels -- Encircling manufacturer brands with retailer brand portfolios -- Successful private labels are about more than just price -- Maximizing retailer profitability using private labels -- Manufacturer strategies vis-a-vis private labels -- Produce private labels for greater profits -- Partner effectively to craft win-win relationships -- Innovate brilliantly to beat private labels -- Fight selectively to marshall resources against private labels -- Create winning value propositions for manufacturer brands -- Conclusion -- Are brands dead?.

ISBN: 9781422101674

LCCN: 2006023780Subjects--Topical Terms:

209649
Brand name products
--Marketing.

LC Class. No.: HD69.B7 / K855 2006

Dewey Class. No.: 658.8/27

Private label strategy :how to meet the store brand challenge /
LDR:01469cam 22001818a 450 001 177092
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020 $a 9781422101674
020 $a 1422101673 : $c NT1036
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050 0 0 $a HD69.B7 $b K855 2006
082 0 0 $2 22 $a 658.8/27
100 $a Kumar, Nirmalya. $3 258220
245 1 0 $a Private label strategy : $b how to meet the store brand challenge / $c Nirmalya Kumar, Jan-Benedict E.M. Steenkamp.
260 $a Boston, MA : $c 2007. $b Harvard Business School Press,
300 $a xvii, 270 p. ; $c 24 cm.
505 0 $a Brand under attack from private labels -- Retailer strategies vis-a-vis private labels -- Competing on price with traditional private labels -- Competing on quality with premium store brands -- Competing for the rational consumer with value innovator own labels -- Encircling manufacturer brands with retailer brand portfolios -- Successful private labels are about more than just price -- Maximizing retailer profitability using private labels -- Manufacturer strategies vis-a-vis private labels -- Produce private labels for greater profits -- Partner effectively to craft win-win relationships -- Innovate brilliantly to beat private labels -- Fight selectively to marshall resources against private labels -- Create winning value propositions for manufacturer brands -- Conclusion -- Are brands dead?.
650 $a Brand name products $x Marketing. $3 209649
700 $a Steenkamp, Jan-Benedict E. M. $3 258219
856 4 1 $3 Table of contents only $u http://www.loc.gov/catdir/toc/ecip0617/2006023780.html $z http://www.loc.gov/catdir/toc/ecip0617/2006023780.html