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Falkenreck, Christine.

Overview

Works:	1 works in 0 publications in 0 languages

Titles

Reputation transfer to enter new B-to-B marketsmeasuring and modelling approaches / by: Falkenreck, Christine.; SpringerLink (Online service) (Electronic resources)

Subjects

Export marketing. Marketing. Relationship marketing. Intercultural communication. Economics/Management Science. e-Commerce/e-business. Customer relations.

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