國立高雄大學圖資館 |

Language: English

Back

Reputation transfer to enter new B-t...

Falkenreck, Christine.

Reputation transfer to enter new B-to-B marketsmeasuring and modelling approaches /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Reputation transfer to enter new B-to-B marketsby Christine Falkenreck.
Reminder of title:	measuring and modelling approaches /
Author:	Falkenreck, Christine.
Published:	Heidelberg :Physica-Verlag Heidelberg,2010.
Description:	244 p. :ill., digital ;24 cm.
Series:	Contributions to management science,
Contained By:	Springer eBooks
Subject:	Export marketing.
Online resource:	http://dx.doi.org/10.1007/978-3-7908-2357-8
ISBN:	9783790823578 (electronic bk.)

Reputation transfer to enter new B-to-B marketsmeasuring and modelling approaches /
Falkenreck, Christine.

Reputation transfer to enter new B-to-B marketsmeasuring and modelling approaches /[electronic resource] :by Christine Falkenreck. - Heidelberg :Physica-Verlag Heidelberg,2010. - 244 p. :ill., digital ;24 cm. - Contributions to management science,1431-1941.

ISBN: 9783790823578 (electronic bk.)Subjects--Topical Terms:

216633
Export marketing.

LC Class. No.: HF5415.5 / .F355 2010

Dewey Class. No.: 658.8343

Reputation transfer to enter new B-to-B marketsmeasuring and modelling approaches /
LDR:00860nmm 2200241 a 4500 001 257408
003 Springer
005 20100422114309.0
006 m d
007 cr nn 008maaau
008 100818s2010 gw s j eng d
020 $a 9783790823578 (electronic bk.)
020 $a 9783790823561 (paper)
035 $a 978-3-7908-2356-1
050 0 4 $a HF5415.5 $b .F355 2010
082 0 4 $a 658.8343 $2 22
090 $a HF5415.5 $b .F192 2010
100 1 $a Falkenreck, Christine. $3 455633
245 1 0 $a Reputation transfer to enter new B-to-B markets $h [electronic resource] : $b measuring and modelling approaches / $c by Christine Falkenreck.
260 $a Heidelberg : $b Physica-Verlag Heidelberg, $c 2010.
300 $a 244 p. : $b ill., digital ; $c 24 cm.
440 0 $a Contributions to management science, $x 1431-1941
650 0 $a Export marketing. $3 216633
650 1 4 $a Economics/Management Science. $3 273684
650 2 4 $a Marketing. $3 182957
650 2 4 $a e-Commerce/e-business. $3 348145
650 0 $a Customer relations. $3 202164
650 0 $a Relationship marketing. $3 187343
650 0 $a Intercultural communication. $3 175645
710 2 $a SpringerLink (Online service) $3 273601
773 0 $t Springer eBooks
856 4 0 $u http://dx.doi.org/10.1007/978-3-7908-2357-8
950 $a Business and Economics (Springer-11643)