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Martin, Kelly D.

Overview

Works:	1 works in 1 publications in 1 languages

Titles

The intelligent marketer's guide to data privacythe impact of big data on customer trust / by: Martin, Kelly D.; Palmatier, Robert W.; SpringerLink (Online service) (Electronic resources)

Subjects

Marketing. Data mining Privacy, Right of. Big data Popular Science in Business and Management. Customer relations. Big Data/Analytics.

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