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The intelligent marketer's guide to ...

Martin, Kelly D.

The intelligent marketer's guide to data privacythe impact of big data on customer trust /

Record Type:	Electronic resources : Monograph/item
Title/Author:	The intelligent marketer's guide to data privacyby Robert W. Palmatier, Kelly D. Martin.
Reminder of title:	the impact of big data on customer trust /
Author:	Palmatier, Robert W.
other author:	Martin, Kelly D.
Published:	Cham :Springer International Publishing :2019.
Description:	xx, 192 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
Subject:	Customer relations.
Online resource:	https://doi.org/10.1007/978-3-030-03724-6
ISBN:	9783030037246$q(electronic bk.)

The intelligent marketer's guide to data privacythe impact of big data on customer trust /
Palmatier, Robert W.

The intelligent marketer's guide to data privacythe impact of big data on customer trust /[electronic resource] :by Robert W. Palmatier, Kelly D. Martin. - Cham :Springer International Publishing :2019. - xx, 192 p. :ill., digital ;24 cm.

1. Customer Data Privacy: Why Every Marketer Should Care -- 2. The Psychology of Consumer Privacy -- 3. The Changing Privacy Legal Landscape -- 4. Big Data's Marketing Applications and Customer Privacy -- 5. Inoculating Against Customer Vulnerability -- 6. Privacy Failures and Recovery Strategies -- 7. Understanding and Valuing Customer Data -- 8. Data Privacy Marketing Audits, Benchmarking, and Metrics -- 9. Effective Privacy Marketing Strategies.

ISBN: 9783030037246$q(electronic bk.)

Standard No.: 10.1007/978-3-030-03724-6doiSubjects--Topical Terms:

202164
Customer relations.

LC Class. No.: HF5415.5 / .P356 2019

Dewey Class. No.: 658.812

The intelligent marketer's guide to data privacythe impact of big data on customer trust /
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245 1 4 $a The intelligent marketer's guide to data privacy $h [electronic resource] : $b the impact of big data on customer trust / $c by Robert W. Palmatier, Kelly D. Martin.
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300 $a xx, 192 p. : $b ill., digital ; $c 24 cm.
505 0 $a 1. Customer Data Privacy: Why Every Marketer Should Care -- 2. The Psychology of Consumer Privacy -- 3. The Changing Privacy Legal Landscape -- 4. Big Data's Marketing Applications and Customer Privacy -- 5. Inoculating Against Customer Vulnerability -- 6. Privacy Failures and Recovery Strategies -- 7. Understanding and Valuing Customer Data -- 8. Data Privacy Marketing Audits, Benchmarking, and Metrics -- 9. Effective Privacy Marketing Strategies.
650 0 $a Customer relations. $3 202164
650 0 $a Privacy, Right of. $3 206659
650 0 $a Data mining $x Social aspects. $3 572978
650 0 $a Big data $x Social aspects. $3 603943
650 1 4 $a Popular Science in Business and Management. $3 773010
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650 2 4 $a Big Data/Analytics. $3 742047
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