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Academy of Marketing Science. ((2022 :)
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1 works in 1 publications in 1 languages
Titles
Optimistic marketing in challenging timesserving ever-shifting customer needs : proceedings of the 2022 AMS Annual Conference, May 25-27, Monterey, CA, USA /
by: Academy of Marketing Science. ((2022 :); Allen, Juliann.; Jochims, Bruna.; SpringerLink (Online service)
(Electronic resources)
Subjects
Customer Relationship Management.
Marketing
Customer Satisfaction.
Business Strategy and Leadership.
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