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Optimistic marketing in challenging timesserving ever-shifting customer needs : proceedings of the 2022 AMS Annual Conference, May 25-27, Monterey, CA, USA /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Optimistic marketing in challenging timesedited by Bruna Jochims, Juliann Allen.
Reminder of title:	serving ever-shifting customer needs : proceedings of the 2022 AMS Annual Conference, May 25-27, Monterey, CA, USA /
other author:	Jochims, Bruna.
Corporate Body:	Academy of Marketing Science.
Published:	Cham :Springer Nature Switzerland :2023.
Description:	xli, 404 p. :ill., digital ;24 cm.
Contained By:	Springer Nature eBook
Subject:	Marketing
Online resource:	https://doi.org/10.1007/978-3-031-24687-6
ISBN:	9783031246876$q(electronic bk.)

Optimistic marketing in challenging timesserving ever-shifting customer needs : proceedings of the 2022 AMS Annual Conference, May 25-27, Monterey, CA, USA /
Academy of Marketing Science.MeetingMonterey, Calif.)(2022 :

Optimistic marketing in challenging timesserving ever-shifting customer needs : proceedings of the 2022 AMS Annual Conference, May 25-27, Monterey, CA, USA /[electronic resource] :edited by Bruna Jochims, Juliann Allen. - Cham :Springer Nature Switzerland :2023. - xli, 404 p. :ill., digital ;24 cm. - Developments in marketing science,2363-6173. - Developments in marketing science..

Marketing is one of the most optimistic business disciplines with the goal of serving consumers or organizations and increasing customer satisfaction and happiness. The COVID-19 pandemic has disrupted the optimism of the world, thus hindering these marketing goals. This book explore the challenges faced by marketers during and post-COVID-19 and offers strategies for marketers to invoke a sense of optimism as the world enters the "new normal". It provides success stories and regional case studies to offer marketers new ways in which to serve consumers and satisfy their needs. It also acknowledges the role digital technology and innovation have played a crucial role during these dark times and how they impact current and future customer experiences. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review.

ISBN: 9783031246876$q(electronic bk.)

Standard No.: 10.1007/978-3-031-24687-6doiSubjects--Topical Terms:

236505
Marketing

LC Class. No.: HF5411 / .A33 2022

Dewey Class. No.: 658.8

Optimistic marketing in challenging timesserving ever-shifting customer needs : proceedings of the 2022 AMS Annual Conference, May 25-27, Monterey, CA, USA /
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