• Optimistic marketing in challenging timesserving ever-shifting customer needs : proceedings of the 2022 AMS Annual Conference, May 25-27, Monterey, CA, USA /
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: Optimistic marketing in challenging timesedited by Bruna Jochims, Juliann Allen.
    其他題名: serving ever-shifting customer needs : proceedings of the 2022 AMS Annual Conference, May 25-27, Monterey, CA, USA /
    其他作者: Jochims, Bruna.
    團體作者: Academy of Marketing Science.
    出版者: Cham :Springer Nature Switzerland :2023.
    面頁冊數: xli, 404 p. :ill., digital ;24 cm.
    Contained By: Springer Nature eBook
    標題: Marketing
    電子資源: https://doi.org/10.1007/978-3-031-24687-6
    ISBN: 9783031246876$q(electronic bk.)
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