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英文 (1)

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Barker, Richie.

概要

作品:	1 works in 1 publications in 1 languages

Titles

Transmedia brand storytellingimmersive experiences from theory to practice / by: Barker, Richie.; SpringerLink (Online service); Sutherland, Karen. (Electronic resources)

Subjects

Marketing. Branding. Advertising. Storytelling. Public Relations. Branding (Marketing) Corporate Communication.

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