Record Type: |
Electronic resources
: Monograph/item
|
Title/Author: |
Transmedia brand storytellingby Karen E. Sutherland, Richie Barker. |
Reminder of title: |
immersive experiences from theory to practice / |
Author: |
Sutherland, Karen. |
other author: |
Barker, Richie. |
Published: |
Singapore :Springer Nature Singapore :2023. |
Description: |
xiii, 281 p. :ill. (chiefly color), digital ;24 cm. |
Contained By: |
Springer Nature eBook |
Subject: |
Branding (Marketing) |
Online resource: |
https://doi.org/10.1007/978-981-99-4001-1 |
ISBN: |
9789819940011$q(electronic bk.) |