| Record Type: |
Language materials, printed
: monographic
|
| Paralel Title: |
Selling dreams, promoting answers to life |
| Title Information: |
overturning conventions and shaking up the mark marketplace |
| Author: |
吳心怡, |
| Place of Publication: |
台北市 |
| Published: |
大塊文化出版; 大和書報總經銷; |
| Year of Publication: |
2003[民92] |
| Edition: |
初版 |
| Description: |
217面20公分; |
| Series: |
catch58 |
| Subject: |
廣告 - |
| Notes: |
附錄：行銷是一首動人的詩 |
| [NT 15001349]: |
品牌行銷的理想側想與狂想 |
| ISBN: |
986-7975-75-8 |