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Relationship marketing in profession...

Halinen, Aino, (1961-)

Relationship marketing in professional services :a study of agency-client dynamics in the advertising sector /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Relationship marketing in professional services :Aino Halinen.
Reminder of title:	a study of agency-client dynamics in the advertising sector /
Author:	Halinen, Aino,
Published:	London ;Routledge,1997.
Description:	xiv, 373 p. :ill. ;25 cm.
Series:	Routledge advances in management and business studies
Subject:	Relationship marketing.
ISBN:	0415146070 :

Relationship marketing in professional services :a study of agency-client dynamics in the advertising sector /
Halinen, Aino,1961-

Relationship marketing in professional services :a study of agency-client dynamics in the advertising sector /Aino Halinen. - London ;Routledge,1997. - xiv, 373 p. :ill. ;25 cm. - Routledge advances in management and business studies.

Includes bibliographical references (p. 345-356) and index.

ISBN: 0415146070 :NT$2,521

LCCN: 96007702 Subjects--Topical Terms:

187343
Relationship marketing.

LC Class. No.: HF5415.55 / .H172 1997

Dewey Class. No.: 659.1/068/8

Relationship marketing in professional services :a study of agency-client dynamics in the advertising sector /
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050 0 0 $a HF5415.55 $b .H172 1997
082 0 0 $2 20 $a 659.1/068/8
100 $a Halinen, Aino, $d 1961- $3 187342
245 1 0 $a Relationship marketing in professional services : $b a study of agency-client dynamics in the advertising sector / $c Aino Halinen.
260 $a London ; $a New York : $c 1997. $b Routledge,
300 $a xiv, 373 p. : $b ill. ; $c 25 cm.
440 0 $a Routledge advances in management and business studies
504 $a Includes bibliographical references (p. 345-356) and index.
650 $a Relationship marketing. $3 187343
650 $a Service industries $x Marketing. $3 187344
650 $a Relationship marketing $z Finland $x Case studies. $3 187345
650 $a Advertising agencies $x Customer services $z Finland $x Case studies. $3 187346