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Marketing research essentials /

~

Gates, Roger H., (1942-)

Marketing research essentials /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Marketing research essentials /Carl McDaniel Jr., Roger Gates.
Author:	McDaniel, Carl D.
other author:	Gates, Roger H.,
Published:	Cincinnati, Ohio :South-Western College Pub.,2001.
Description:	1 v. (various pagings) :ill. ;26 cm.
Subject:	Marketing research.
ISBN:	0324028407 (book only)

Marketing research essentials /
McDaniel, Carl D.

Marketing research essentials /Carl McDaniel Jr., Roger Gates. - 3rd ed. - Cincinnati, Ohio :South-Western College Pub.,2001. - 1 v. (various pagings) :ill. ;26 cm.

Includes bibliographical references and index.

ISBN: 0324028407 (book only)

LCCN: 00036524 Subjects--Topical Terms:

200345
Marketing research.

LC Class. No.: HF5415.2 / .M3825 2000

Dewey Class. No.: 658.8/3

Marketing research essentials /
LDR:00679nam 2200217 a 450 001 149997
005 20000218180746.0
008 090528s2001 ohua b 001 0 eng
010 $a 00036524
020 $a 0324028407 (book only)
020 $a 0324037139 (CD only)
020 $a 0324023170 (package: book & CD) : $c NT$851
035 $a 00044543
040 $a DLC $c DLC $d DLC
042 $a pcc
050 0 0 $a HF5415.2 $b .M3825 2000
082 0 0 $2 21 $a 658.8/3
100 $a McDaniel, Carl D. $3 199078
245 1 0 $a Marketing research essentials / $c Carl McDaniel Jr., Roger Gates.
250 $a 3rd ed.
260 $a Cincinnati, Ohio : $c 2001. $b South-Western College Pub.,
300 $a 1 v. (various pagings) : $b ill. ; $c 26 cm.
504 $a Includes bibliographical references and index.
650 $a Marketing research. $3 200345
700 $a Gates, Roger H., $d 1942- $3 200344

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1 records • Pages 1 •
1

Inventory Number

No. of reservations

320000117939

西方語文圖書區(四樓)

1圖書

一般圖書

HF5415.2 M134 2001

一般使用(Normal)

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1 records • Pages 1 •
1

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