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Service management and marketing :a ...
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Gronroos, Christian, (1947-)
Service management and marketing :a customer relationship management approach /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Service management and marketing :Christian Gronroos.
Reminder of title:
a customer relationship management approach /
Author:
Gronroos, Christian,
Published:
Chichester ;Wiley,2000.
Description:
x, 394 p. :ill. ;25 cm.
Subject:
Service industriesMarketing.
ISBN:
0471720348 (pbk.) :
Service management and marketing :a customer relationship management approach /
Gronroos, Christian,1947-
Service management and marketing :
a customer relationship management approach /Christian Gronroos. - 2nd ed. - Chichester ;Wiley,2000. - x, 394 p. :ill. ;25 cm.
Includes bibliographical references and index.
ISBN: 0471720348 (pbk.) :NT$841
LCCN: 00032093 Subjects--Topical Terms:
187344
Service industries
--Marketing.
LC Class. No.: HD9980.5 / .G776 2000
Dewey Class. No.: 658.8
Service management and marketing :a customer relationship management approach /
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Service management and marketing :
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a customer relationship management approach /
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Christian Gronroos.
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2nd ed.
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Chichester ;
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New York :
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2000.
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Wiley,
300
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x, 394 p. :
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ill. ;
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25 cm.
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Includes bibliographical references and index.
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Service industries
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Marketing.
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187344
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Customer services.
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200368
based on 0 review(s)
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西方語文圖書區(四樓)
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1 records • Pages 1 •
1
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320000118747
西方語文圖書區(四樓)
1圖書
一般圖書
HD9980.5 G876 2000
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1 records • Pages 1 •
1
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