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Marketing communication management /

~

Ottesen, Otto, (1936-)

Marketing communication management /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Marketing communication management /Otto Ottesen.
Author:	Ottesen, Otto,
Published:	Copenhagen :Copenhagen Business School Press,c2001.
Description:	358 p. :ill. ;23 cm.
Notes:	"A holistic approach for increased profitability"--Cover.
Subject:	Communication in marketing.
ISBN:	8716133358 (pbk.) :

Marketing communication management /
Ottesen, Otto,1936-

Marketing communication management /Otto Ottesen. - Copenhagen :Copenhagen Business School Press,c2001. - 358 p. :ill. ;23 cm.

"A holistic approach for increased profitability"--Cover.

Includes bibliographical references (p. [345]-347) and index.

ISBN: 8716133358 (pbk.) :NT$1881Subjects--Topical Terms:

201651
Communication in marketing.

LC Class. No.: HF5415.123 / O89 2001

Marketing communication management /
LDR:00543nam 2200157 a 450 001 150491
005 19970109015413.0
008 090528s2001 dk a 001 0 eng d
020 $a 8716133358 (pbk.) : $c NT$1881
035 $a 00045038
040 $a UAB $c UAB $d CIN
050 4 $a HF5415.123 $b O89 2001
100 $a Ottesen, Otto, $d 1936- $3 201650
245 1 0 $a Marketing communication management / $c Otto Ottesen.
260 $a Copenhagen : $c c2001. $b Copenhagen Business School Press,
300 $a 358 p. : $b ill. ; $c 23 cm.
500 $a "A holistic approach for increased profitability"--Cover.
504 $a Includes bibliographical references (p. [345]-347) and index.
650 $a Communication in marketing. $3 201651
650 $a Marketing $x Management. $3 200067

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