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Brand warfare :10 rules for building...

D'Alessandro, David F.

Brand warfare :10 rules for building the killer brand : lessons for new and old economy players /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Brand warfare :David F. D'Alessandro, with Michele Owens.
Reminder of title:	10 rules for building the killer brand : lessons for new and old economy players /
Author:	D'Alessandro, David F.
other author:	Owens, Michele.
Published:	New York :McGraw-Hill,c2001.
Description:	xviii, 185 p. ;24 cm.
Notes:	Includes index.
Subject:	Brand name products.
ISBN:	0071362932 :

Brand warfare :10 rules for building the killer brand : lessons for new and old economy players /
D'Alessandro, David F.

Brand warfare :10 rules for building the killer brand : lessons for new and old economy players /David F. D'Alessandro, with Michele Owens. - New York :McGraw-Hill,c2001. - xviii, 185 p. ;24 cm.

Includes index.

ISBN: 0071362932 :NT$851

LCCN: 2001268628Subjects--Topical Terms:

202795
Brand name products.

LC Class. No.: HD69.B7 / D141 2001

Dewey Class. No.: 658.8/27

Brand warfare :10 rules for building the killer brand : lessons for new and old economy players /
LDR:00586nam 2200181 a 450 001 150927
005 19970113093058.0
008 090528s2001 nyu 001 0 eng d
010 $a 2001268628
020 $a 0071362932 : $c NT$851
035 $a 00045511
040 $a ORX $c ORX $d DLC
042 $a lccopycat
050 0 0 $a HD69.B7 $b D141 2001
082 0 0 $2 21 $a 658.8/27
100 $a D'Alessandro, David F. $3 202794
245 1 0 $a Brand warfare : $b 10 rules for building the killer brand : lessons for new and old economy players / $c David F. D'Alessandro, with Michele Owens.
260 $a New York : $c c2001. $b McGraw-Hill,
300 $a xviii, 185 p. ; $c 24 cm.
500 $a Includes index.
650 $a Brand name products. $3 202795
650 $a Product management. $3 184540
700 $a Owens, Michele. $3 202793