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Brand warfare :10 rules for building...
~
D'Alessandro, David F.
Brand warfare :10 rules for building the killer brand : lessons for new and old economy players /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Brand warfare :David F. D'Alessandro, with Michele Owens.
其他題名:
10 rules for building the killer brand : lessons for new and old economy players /
作者:
D'Alessandro, David F.
其他作者:
Owens, Michele.
出版者:
New York :McGraw-Hill,c2001.
面頁冊數:
xviii, 185 p. ;24 cm.
附註:
Includes index.
標題:
Brand name products.
ISBN:
0071362932 :
Brand warfare :10 rules for building the killer brand : lessons for new and old economy players /
D'Alessandro, David F.
Brand warfare :
10 rules for building the killer brand : lessons for new and old economy players /David F. D'Alessandro, with Michele Owens. - New York :McGraw-Hill,c2001. - xviii, 185 p. ;24 cm.
Includes index.
ISBN: 0071362932 :NT$851
LCCN: 2001268628Subjects--Topical Terms:
202795
Brand name products.
LC Class. No.: HD69.B7 / D141 2001
Dewey Class. No.: 658.8/27
Brand warfare :10 rules for building the killer brand : lessons for new and old economy players /
LDR
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Brand warfare :
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10 rules for building the killer brand : lessons for new and old economy players /
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David F. D'Alessandro, with Michele Owens.
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c2001.
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McGraw-Hill,
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xviii, 185 p. ;
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24 cm.
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Includes index.
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