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The myth of excellence :why great co...

Crawford, Frederick A.

The myth of excellence :why great companies never try to be the best at everything/

Record Type:	Language materials, printed : Monograph/item
Title/Author:	The myth of excellence :Frederick A. Crawford and Ryan Mathews.
Reminder of title:	why great companies never try to be the best at everything/
Author:	Crawford, Frederick A.
other author:	Mathews, Ryan.
Published:	New York :Crown Business,c2001.
Description:	xviii, 251 p. :ill. ;25 cm.
Subject:	Marketing researchDirectories.
ISBN:	0609608207 :

The myth of excellence :why great companies never try to be the best at everything/
Crawford, Frederick A.

The myth of excellence :why great companies never try to be the best at everything/Frederick A. Crawford and Ryan Mathews. - New York :Crown Business,c2001. - xviii, 251 p. :ill. ;25 cm.

Includes bibliographical references (p. 239-241) and index.

ISBN: 0609608207 :NT$940

LCCN: 2001017344Subjects--Topical Terms:

438516
Marketing research
--Directories.

LC Class. No.: HF5415.2 / C899 2001

Dewey Class. No.: 658.8/34

The myth of excellence :why great companies never try to be the best at everything/
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245 1 4 $a The myth of excellence : $b why great companies never try to be the best at everything/ $c Frederick A. Crawford and Ryan Mathews.
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300 $a xviii, 251 p. : $b ill. ; $c 25 cm.
504 $a Includes bibliographical references (p. 239-241) and index.
650 $a Marketing research $v Directories. $3 438516
650 $a Consumer behavior $v Examinations, questions, etc. $3 435716
650 $a Shopping $v Fiction. $3 437677
700 $a Mathews, Ryan. $3 203632