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Marketing research in the internet a...

Monster, Robert W.

Marketing research in the internet age :leveraging the internet for market measurement and consumer insight /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Marketing research in the internet age :Robert W. Manster, Raymond C. Pettit.
Reminder of title:	leveraging the internet for market measurement and consumer insight /
Author:	Monster, Robert W.
other author:	Pettit, Raymond C.
Published:	Singapore :John Wiley & Sons (Asia) Pte.Ltd.,2002.
Description:	xxi, 306 p. :ill. ;24 cm.
Subject:	Telemarketing.
ISBN:	0470820640 :

Marketing research in the internet age :leveraging the internet for market measurement and consumer insight /
Monster, Robert W.

Marketing research in the internet age :leveraging the internet for market measurement and consumer insight /Robert W. Manster, Raymond C. Pettit. - Singapore :John Wiley & Sons (Asia) Pte.Ltd.,2002. - xxi, 306 p. :ill. ;24 cm.

Includes bibliographical references and index.

ISBN: 0470820640 :NT$1213Subjects--Topical Terms:

206835
Telemarketing.

LC Class. No.: HF5415.2 / M756 2002

Marketing research in the internet age :leveraging the internet for market measurement and consumer insight /
LDR:00546nam 2200145 a 450 001 153055
005 19971223142852.0
008 090528s2002 si a 001 0 eng d
020 $a 0470820640 : $c NT$1213
035 $a 00067474
040 $a UK $b eng $c UK
050 $a HF5415.2 $b M756 2002
100 $a Monster, Robert W. $3 208228
245 1 0 $a Marketing research in the internet age : $b leveraging the internet for market measurement and consumer insight / $c Robert W. Manster, Raymond C. Pettit.
260 $a Singapore : $c 2002. $b John Wiley & Sons (Asia) Pte.Ltd.,
300 $a xxi, 306 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references and index.
650 $a Telemarketing. $3 206835
650 $a Marketing research. $3 200345
700 $a Pettit, Raymond C. $3 208227