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Marketing communication :principles ...

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Varey, Richard J., (1955-)

Marketing communication :principles and practice /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Marketing communication :Richard J. Varey.
Reminder of title:	principles and practice /
Author:	Varey, Richard J.,
Published:	London ;Routledge,2002.
Description:	xxv, 389 p. :ill. ;26 cm.
Subject:	Communication in marketing.
ISBN:	0415230403 (pbk.)

Marketing communication :principles and practice /
Varey, Richard J.,1955-

Marketing communication :principles and practice /Richard J. Varey. - London ;Routledge,2002. - xxv, 389 p. :ill. ;26 cm.

Includes bibliographical references and index.

ISBN: 0415230403 (pbk.)

LCCN: 2001019948Subjects--Topical Terms:

201651
Communication in marketing.

LC Class. No.: HF5415.123 / V296 2002

Dewey Class. No.: 658.8/02

Marketing communication :principles and practice /
LDR:00587nam 2200193 a 450 001 153087
005 19971226120557.0
008 090528s2002 enka 001 0 eng
010 $a 2001019948
020 $a 0415230403 (pbk.)
020 $a 041523039X : $c NT$4339
035 $a 00067506
040 $a DLC $c DLC
042 $a pcc
050 0 0 $a HF5415.123 $b V296 2002
082 0 0 $2 21 $a 658.8/02
100 $a Varey, Richard J., $d 1955- $3 208311
245 1 0 $a Marketing communication : $b principles and practice / $c Richard J. Varey.
260 $a London ; $a New York : $c 2002. $b Routledge,
300 $a xxv, 389 p. : $b ill. ; $c 26 cm.
504 $a Includes bibliographical references and index.
650 $a Communication in marketing. $3 201651

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320000202418

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HF5415.123 V296 2002

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1 records • Pages 1 •
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