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Strategic advertising management /
~
Elliott, Richard H.
Strategic advertising management /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Strategic advertising management /Larry Percy, John R. Rossiter, Richard Elliott.
Author:
Percy, Larry.
other author:
Rossiter, John R.
Published:
New York :Oxford University Press,2001.
Description:
xxi, 288 p., 12 p. of plates :ill. (some col.) ;25 cm.
Subject:
Sales promotion.
ISBN:
0198782322 (pbk.) :
Strategic advertising management /
Percy, Larry.
Strategic advertising management /
Larry Percy, John R. Rossiter, Richard Elliott. - New York :Oxford University Press,2001. - xxi, 288 p., 12 p. of plates :ill. (some col.) ;25 cm.
Includes bibliographical references and index.
ISBN: 0198782322 (pbk.) :NT$1266
LCCN: 2001273433
Nat. Bib. No.: GBA1-Y4263Subjects--Topical Terms:
209600
Sales promotion.
LC Class. No.: HF5438.5 / P431 2001
Dewey Class. No.: 659.1
Strategic advertising management /
LDR
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0198782322 (pbk.) :
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UKM
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HF5438.5
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P431 2001
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21
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659.1
100
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Percy, Larry.
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209599
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1 0
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Strategic advertising management /
$c
Larry Percy, John R. Rossiter, Richard Elliott.
260
$a
New York :
$a
Oxford ;
$c
2001.
$b
Oxford University Press,
300
$a
xxi, 288 p., 12 p. of plates :
$b
ill. (some col.) ;
$c
25 cm.
504
$a
Includes bibliographical references and index.
650
$a
Sales promotion.
$3
209600
650
$a
Advertising
$x
Management.
$3
209601
650
$a
Strategic planning.
$3
191522
650
$a
Communication in marketing.
$3
201651
700
$a
Rossiter, John R.
$3
209597
700
$a
Elliott, Richard H.
$3
209598
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西方語文圖書區(四樓)
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320000215097
西方語文圖書區(四樓)
1圖書
一般圖書
HF5438.5 P431 2001
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1 records • Pages 1 •
1
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