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Direct and interactive marketing /

~

Sargeant, Adrian.

Direct and interactive marketing /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Direct and interactive marketing /Adrian Sargeant, Douglas C. West.
Author:	Sargeant, Adrian.
other author:	West, Douglas C.
Published:	New York :Oxford University Press,2001.
Description:	xxiii, 460 p. :ill. ;25 cm.
Subject:	Direct marketing.
ISBN:	0198782535 (pbk. : alk. paper) :

Direct and interactive marketing /
Sargeant, Adrian.

Direct and interactive marketing /Adrian Sargeant, Douglas C. West. - New York :Oxford University Press,2001. - xxiii, 460 p. :ill. ;25 cm.

Includes bibliographical references and index.

ISBN: 0198782535 (pbk. : alk. paper) :NT$1266

LCCN: 2001036333Subjects--Topical Terms:

209672
Direct marketing.

LC Class. No.: HF5415.126 / S245 2001

Dewey Class. No.: 658.8/4

Direct and interactive marketing /
LDR:00607nam 2200193 a 450 001 153639
005 19971021101251.0
008 090528s2001 enka 001 0 eng
010 $a 2001036333
020 $a 0198782535 (pbk. : alk. paper) : $c NT$1266
035 $a 00083325
040 $a DLC $c DLC $d DLC
041 0 $a eng
042 $a pcc
050 0 4 $a HF5415.126 $b S245 2001
082 0 0 $2 21 $a 658.8/4
100 $a Sargeant, Adrian. $3 209671
245 1 0 $a Direct and interactive marketing / $c Adrian Sargeant, Douglas C. West.
260 $a New York : $a Oxford [England] ; $c 2001. $b Oxford University Press,
300 $a xxiii, 460 p. : $b ill. ; $c 25 cm.
504 $a Includes bibliographical references and index.
650 $a Direct marketing. $3 209672
650 $a Interactive marketing. $3 209673
700 $a West, Douglas C. $3 209670

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HF5415.126 S245 2001

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