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Big M, little m marketing :new strat...

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Ketchum, David.

Big M, little m marketing :new strategies for a new Asia /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Big M, little m marketing :David Ketchum.
Reminder of title:	new strategies for a new Asia /
Author:	Ketchum, David.
Published:	Chichester :Wiley,c2003.
Description:	xii, 220 p. :ill. ;24 cm.
Subject:	MarketingAsia.
ISBN:	0471479233 :

Big M, little m marketing :new strategies for a new Asia /
Ketchum, David.

Big M, little m marketing :new strategies for a new Asia /David Ketchum. - Chichester :Wiley,c2003. - xii, 220 p. :ill. ;24 cm.

Includes bibliographical references and index.

ISBN: 0471479233 :NT$925

Nat. Bib. No.: GBA1-U8254

Nat. Bib. Agency Control No.: 0471479233UkSubjects--Topical Terms:

209893
Marketing
--Asia.

LC Class. No.: HF5415.12.A8 / K43 2003

Dewey Class. No.: 658.80095

Big M, little m marketing :new strategies for a new Asia /
LDR:00586nam 2200181 a 450 001 153769
005 19971111165210.0
008 090528s2003 enka 001 0 eng
015 $a GBA1-U8254
016 7 $2 Uk $a 0471479233
020 $a 0471479233 : $c NT$925
035 $a 00084111
040 $a StDuBDS $c StDuBDS $d Uk
050 $a HF5415.12.A8 $b K43 2003
082 0 4 $2 21 $a 658.80095
100 $a Ketchum, David. $3 209892
245 1 0 $a Big M, little m marketing : $b new strategies for a new Asia / $c David Ketchum.
260 $a Chichester : $a Singapore ; $c c2003. $b Wiley,
300 $a xii, 220 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references and index.
650 $a Marketing $z Asia. $3 209893

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320000214231

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1圖書

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HF5415.12.A8 K43 2003

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1 records • Pages 1 •
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