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A branded world :adventures in publi...

Levine, Michael, (1954-)

A branded world :adventures in public relations and the creation of superbrands /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	A branded world :Michael Levine.
Reminder of title:	adventures in public relations and the creation of superbrands /
Author:	Levine, Michael,
Published:	Hoboken, N.J. :J. Wiley,c2003.
Description:	xi, 260 p. ;24 cm.
Subject:	Brand name productsUnited States.
ISBN:	0471263664 :

A branded world :adventures in public relations and the creation of superbrands /
Levine, Michael,1954-

A branded world :adventures in public relations and the creation of superbrands /Michael Levine. - Hoboken, N.J. :J. Wiley,c2003. - xi, 260 p. ;24 cm.

Includes bibliographical references (p. 253) and index.

ISBN: 0471263664 :NT$863

LCCN: 2002192262Subjects--Topical Terms:

209897
Brand name products
--United States.

LC Class. No.: HD69.B7 / L665 2003

Dewey Class. No.: 659.2/0973

A branded world :adventures in public relations and the creation of superbrands /
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008 090528s2003 nju 001 0 eng
010 $a 2002192262
020 $a 0471263664 : $c NT$863
035 $a 00084113
040 $a DLC $c DLC $d DLC
042 $a pcc
043 $a n-us---
050 $a HD69.B7 $b L665 2003
082 0 0 $2 21 $a 659.2/0973
100 $a Levine, Michael, $d 1954- $3 209896
245 1 2 $a A branded world : $b adventures in public relations and the creation of superbrands / $c Michael Levine.
260 $a Hoboken, N.J. : $c c2003. $b J. Wiley,
300 $a xi, 260 p. ; $c 24 cm.
504 $a Includes bibliographical references (p. 253) and index.
650 $a Brand name products $z United States. $3 209897
650 $a Public relations $z United States. $3 209898