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Citizen brands :putting society at t...

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Willmott, Michael, (1952-)

Citizen brands :putting society at the heart of your business /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Citizen brands :Michael Willmott.
其他題名:	putting society at the heart of your business /
作者:	Willmott, Michael,
出版者:	Chichester ;Wiley,2003.
面頁冊數:	xi, 260 p. :ill. ;23 cm.
標題:	Brand name products.
ISBN:	0471492124

Citizen brands :putting society at the heart of your business /
Willmott, Michael,1952-

Citizen brands :putting society at the heart of your business /Michael Willmott. - [1st pbk. ed.]. - Chichester ;Wiley,2003. - xi, 260 p. :ill. ;23 cm.

Includes bibliographical references (p. [237]-250) and index.

ISBN: 0471492124

LCCN: 2001269913

Nat. Bib. No.: GBA1-Y5742Subjects--Topical Terms:

202795
Brand name products.

LC Class. No.: HD60 / W738 2003

Citizen brands :putting society at the heart of your business /
LDR:00658nam 2200205 a 450 001 153804
005 19971112153410.0
008 090528s2003 enka 001 0 eng d
010 $a 2001269913
015 $a GBA1-Y5742
020 $a 0471492124
020 $a 0470853581 (pbk.) : $c NT$801
035 $a 00084146
040 $a UKM $c UKM $d C#P $d DLC
042 $a lccopycat
050 $a HD60 $b W738 2003
100 $a Willmott, Michael, $d 1952- $3 209990
245 1 0 $a Citizen brands : $b putting society at the heart of your business / $c Michael Willmott.
250 $a [1st pbk. ed.].
260 $a Chichester ; $a New York : $c 2003. $b Wiley,
300 $a xi, 260 p. : $b ill. ; $c 23 cm.
504 $a Includes bibliographical references (p. [237]-250) and index.
650 $a Brand name products. $3 202795
650 $a Product management. $3 184540
650 $a Social responsibility of business. $3 200434

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