國立高雄大學圖資館 |

Language: English

Back

How Asia advertises :the most succes...

Aitchison, Jim.

How Asia advertises :the most successful campaigns in Asia-Pacific and the marketing strategies behind them /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	How Asia advertises :Jim Aitchison.
Reminder of title:	the most successful campaigns in Asia-Pacific and the marketing strategies behind them /
Author:	Aitchison, Jim.
Published:	Singapore :J. Wiley & Sons (Asia),2002.
Description:	xviii, 411 p. :ill., ports. ;26 cm.
Notes:	Includes index.
Subject:	AdvertisingAsia.
ISBN:	0470820551 :

How Asia advertises :the most successful campaigns in Asia-Pacific and the marketing strategies behind them /
Aitchison, Jim.

How Asia advertises :the most successful campaigns in Asia-Pacific and the marketing strategies behind them /Jim Aitchison. - Singapore :J. Wiley & Sons (Asia),2002. - xviii, 411 p. :ill., ports. ;26 cm.

Includes index.

ISBN: 0470820551 :NT$1124

LCCN: 2002514302Subjects--Topical Terms:

211025
Advertising
--Asia.

LC Class. No.: HF5813.A74 / A311 2002

Dewey Class. No.: 659.1/095

How Asia advertises :the most successful campaigns in Asia-Pacific and the marketing strategies behind them /
LDR:00614nam 2200193 a 450 001 154252
005 19971024181328.0
008 090528s2002 si ac 001 0 eng c
010 $a 2002514302
020 $a 0470820551 : $c NT$1124
035 $a 00085385
040 $a HUA $c HUA $d DLC $d IXA
042 $a pcc
043 $a a------
050 $a HF5813.A74 $b A311 2002
082 0 0 $2 21 $a 659.1/095
100 $a Aitchison, Jim. $3 211024
245 1 0 $a How Asia advertises : $b the most successful campaigns in Asia-Pacific and the marketing strategies behind them / $c Jim Aitchison.
260 $a Singapore : $c 2002. $b J. Wiley & Sons (Asia),
300 $a xviii, 411 p. : $b ill., ports. ; $c 26 cm.
500 $a Includes index.
650 $a Advertising $z Asia. $3 211025
650 $a Advertising $z Pacific Area. $3 211026
650 $a Communication in marketing $z Asia. $3 211027
650 $a Communication in marketing $z Pacific Area. $3 211028
650 $a Advertising campaigns. $3 211029
650 $a Brand name products $x Management. $3 211030