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Localism, community, and commercial television, 1948--1960 :A value analysis.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Localism, community, and commercial television, 1948--1960 :
Reminder of title:	A value analysis.
Author:	Armstrong, John Stevenson.
Description:	238 p.
Notes:	Adviser: Robert K. Avery.
Notes:	Source: Dissertation Abstracts International, Volume: 63-01, Section: A, page: 0013.
Contained By:	Dissertation Abstracts International63-01A.
Subject:	Mass Communications.
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3040674
ISBN:	0493540121

Localism, community, and commercial television, 1948--1960 :A value analysis.
Armstrong, John Stevenson.

Localism, community, and commercial television, 1948--1960 :A value analysis. [electronic resource] - 238 p.

Adviser: Robert K. Avery.

Thesis (Ph.D.)--The University of Utah, 2002.

In assessing primary documents, this study employs the analytic method of value analysis. Value analysis seeks to identify people's comprehensive beliefs about desirable modes of conduct or states of existence. A premise of value analysis is that humans develop complex value systems. Researchers analyzing value systems must assess the constituent values in relation to each other. This approach facilitates the interrogation of localism as a complex system of values. In its textual analysis of primary, historical documents, this study adopts the general methodological approach of communication scholars Malcolm Sillars and Patricia Ganer, who state that values can be found in messages or inferred from them.

ISBN: 0493540121Subjects--Topical Terms:

212454
Mass Communications.

Localism, community, and commercial television, 1948--1960 :A value analysis.
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245 1 0 $a Localism, community, and commercial television, 1948--1960 : $b A value analysis. $h [electronic resource]
300 $a 238 p.
500 $a Adviser: Robert K. Avery.
500 $a Source: Dissertation Abstracts International, Volume: 63-01, Section: A, page: 0013.
502 $a Thesis (Ph.D.)--The University of Utah, 2002.
520 # $a In assessing primary documents, this study employs the analytic method of value analysis. Value analysis seeks to identify people's comprehensive beliefs about desirable modes of conduct or states of existence. A premise of value analysis is that humans develop complex value systems. Researchers analyzing value systems must assess the constituent values in relation to each other. This approach facilitates the interrogation of localism as a complex system of values. In its textual analysis of primary, historical documents, this study adopts the general methodological approach of communication scholars Malcolm Sillars and Patricia Ganer, who state that values can be found in messages or inferred from them.
520 # $a This critical historical study examines the Federal Communications Commission's (FCC) doctrine of localism in its regulation of U.S. commercial television from 1948 to 1960. It was during this period that television became a pervasive mass medium in the United States. In a general sense, localism denotes a system of local broadcast outlets scattered in communities across the country. However, this study interrogates the more specific and ephemeral components that defined the FCC's evolving doctrine of television localism between 1948 and 1960. Among those components are the Commission's interpretation of what constituted a community, and its standards for program service to the community.
520 # $a This project analyzes three types of primary sources: (a) the texts of FCC licensing decisions and policy statements for commercial television, (b) official reports on television policy produced for the FCC or the Congress, and (c) the texts of congressional hearings on FCC policy. Secondary sources are used to establish the historical, political and economic context for the FCC's decisions. These include contemporary accounts of FCC actions in broadcast trade journals and newspapers.
590 $a School code: 0240.
650 # 0 $a Mass Communications. $3 212454
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650 # 0 $a History, United States. $3 212533
710 0 # $a The University of Utah. $3 212806
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