國立高雄大學圖資館 |

Language: English

圖資館首頁

Login

Back

Switch To: Labeled | MARC Mode | ISBD

Marketing :principles & perspectives /

~

Bearden, William O., (1945-)

Marketing :principles & perspectives /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Marketing :William O. Bearden, Thomas N. Ingram, Raymond W. LaForge.
Reminder of title:	principles & perspectives /
Author:	Bearden, William O.,
other author:	Ingram, Thomas N.
Published:	New York :McGraw-Hill/Irwin,c2004.
Description:	xl, 596 p. :col. ill. ;28 cm.
Series:	McGraw-Hill/Irwin series in marketing
Subject:	MarketingUnited States.
Online resource:	http://www.loc.gov/catdir/toc/mh031/2002035590.html
Online resource:	http://www.loc.gov/catdir/description/mh031/2002035590.html
ISBN:	0071214305 (International ed.)

Marketing :principles & perspectives /
Bearden, William O.,1945-

Marketing :principles & perspectives /William O. Bearden, Thomas N. Ingram, Raymond W. LaForge. - 4th ed. - New York :McGraw-Hill/Irwin,c2004. - xl, 596 p. :col. ill. ;28 cm. - McGraw-Hill/Irwin series in marketing.

Includes bibliographical references and indexes.

ISBN: 0071214305 (International ed.)

LCCN: 2002035590Subjects--Topical Terms:

199082
Marketing
--United States.

LC Class. No.: HF5415.1 / .B4155 2004

Dewey Class. No.: 658.8

Marketing :principles & perspectives /
LDR:01099cam 2200277 a 450 001 155220
005 030716190734.0
005 20030716190734.0
008 090528s2004 nyua b 001 0 eng
010 $a 2002035590
020 $a 0071214305 (International ed.)
020 $a 0072539097 (alk. paper)
020 $a 007286057X (alk. paper)
035 $a 00087772
040 $a DLC $c DLC $d DLC
042 $a pcc
043 $a n-us---
050 0 0 $a HF5415.1 $b .B4155 2004
082 0 0 $2 21 $a 658.8
100 $a Bearden, William O., $d 1945- $3 212952
245 1 0 $a Marketing : $b principles & perspectives / $c William O. Bearden, Thomas N. Ingram, Raymond W. LaForge.
250 $a 4th ed.
260 $a New York : $c c2004. $b McGraw-Hill/Irwin,
300 $a xl, 596 p. : $b col. ill. ; $c 28 cm.
440 0 $a McGraw-Hill/Irwin series in marketing
504 $a Includes bibliographical references and indexes.
650 $a Marketing $z United States. $3 199082
700 $a Ingram, Thomas N. $3 212950
700 $a LaForge, Raymond W. $3 212951
856 4 1 $3 Table of contents $u http://www.loc.gov/catdir/toc/mh031/2002035590.html $z http://www.loc.gov/catdir/toc/mh031/2002035590.html
856 4 2 $3 Publisher description $u http://www.loc.gov/catdir/description/mh031/2002035590.html $z http://www.loc.gov/catdir/description/mh031/2002035590.html

based on 0 review(s)

Items

2 records • Pages 1 •
1

Inventory Number

No. of reservations

320000501744

西方語文圖書區(四樓)

1圖書

一般圖書

HF5415.1 B368 2004 c.2

一般使用(Normal)

On shelf

0

320000252199

西方語文圖書區(四樓)

1圖書

一般圖書

HF5415.1 B4155 2004

一般使用(Normal)

On shelf

0

2 records • Pages 1 •
1

Multimedia

Multimedia file
http://www.loc.gov/catdir/toc/mh031/2002035590.html
http://www.loc.gov/catdir/description/mh031/2002035590.html

Reviews

Add a review and share your thoughts with other readers

Export

pickup library

Change password

Login