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Services marketing :integrating cust...
~
Bitner, Mary Jo.
Services marketing :integrating customer focus across the firm /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Services marketing :Valarie A. Zeithaml, Mary Jo Bitner.
Reminder of title:
integrating customer focus across the firm /
Author:
Zeithaml, Valarie A.
other author:
Bitner, Mary Jo.
Published:
Boston :Irwin/McGraw-Hill,c2000.
Description:
xxviii, 620 p. :ill. ;26 cm.
Subject:
Service industriesMarketing.
ISBN:
0072312211
Services marketing :integrating customer focus across the firm /
Zeithaml, Valarie A.
Services marketing :
integrating customer focus across the firm /Valarie A. Zeithaml, Mary Jo Bitner. - 2nd ed. - Boston :Irwin/McGraw-Hill,c2000. - xxviii, 620 p. :ill. ;26 cm.
Includes bibliographical references and index.
ISBN: 0072312211
LCCN: 99029464Subjects--Topical Terms:
187344
Service industries
--Marketing.
LC Class. No.: HD9980.5 / .Z45 2000
Dewey Class. No.: 658.8
Services marketing :integrating customer focus across the firm /
LDR
:00648cam _2200229 a_450
001
158170
003
OCoLC
003
oLC
005
000920122713.0
005
20000920122713.0
008
090528s2000 maua b 001 0 eng
010
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WSU
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eng
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HD9980.5
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.Z45 2000
082
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658.8
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Zeithaml, Valarie A.
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Services marketing :
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integrating customer focus across the firm /
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Valarie A. Zeithaml, Mary Jo Bitner.
250
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2nd ed.
260
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Boston :
$c
c2000.
$b
Irwin/McGraw-Hill,
300
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xxviii, 620 p. :
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ill. ;
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26 cm.
504
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Includes bibliographical references and index.
650
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Service industries
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Marketing.
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187344
650
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Customer services.
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200368
650
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Marketing.
$3
182957
700
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Bitner, Mary Jo.
$3
218841
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西方語文圖書區(四樓)
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1 records • Pages 1 •
1
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320000288292
西方語文圖書區(四樓)
1圖書
一般圖書
HD9980.5 Z45 2000
一般使用(Normal)
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1 records • Pages 1 •
1
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