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Marketing /

~

Etzel, Michael J.

Marketing /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Marketing /Michael J. Etzel, Bruce J. Walker, William J. Stanton.
作者:	Etzel, Michael J.
其他作者:	Walker, Bruce J.
出版者:	New York :McGraw-Hill,c1997.
面頁冊數:	1 v. (various pagings) :col. ill. ;26 cm.
附註:	Rev. ed. of: Fundamentals of marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker. 10th ed. c1994.
叢書名:	McGraw-Hill series in marketing
標題:	Marketing.
ISBN:	0070189544 (paper)

Marketing /
Etzel, Michael J.

Marketing /Michael J. Etzel, Bruce J. Walker, William J. Stanton. - 11th ed. - New York :McGraw-Hill,c1997. - 1 v. (various pagings) :col. ill. ;26 cm. - McGraw-Hill series in marketing.

Rev. ed. of: Fundamentals of marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker. 10th ed. c1994.

Includes bibliographical references and indexes.

ISBN: 0070189544 (paper)

LCCN: 96019807Subjects--Topical Terms:

182957
Marketing.

LC Class. No.: HF5415 / .S745 1997

Dewey Class. No.: 658.8

Marketing /
LDR:00781pam _2200229 a_450 001 159086
005 19961203095620.5
005 961203095620.5
008 090528s1997 nyua b 001 0 eng
010 $a 96019807
020 $a 0070189544 (paper)
035 $a 00126643
040 $a DLC $c DLC $d DLC
041 $a eng
050 0 0 $a HF5415 $b .S745 1997
082 0 0 $2 20 $a 658.8
100 $a Etzel, Michael J. $3 220683
245 1 0 $a Marketing / $c Michael J. Etzel, Bruce J. Walker, William J. Stanton.
250 $a 11th ed.
260 $a New York : $c c1997. $b McGraw-Hill,
300 $a 1 v. (various pagings) : $b col. ill. ; $c 26 cm.
440 0 $a McGraw-Hill series in marketing
500 $a Rev. ed. of: Fundamentals of marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker. 10th ed. c1994.
504 $a Includes bibliographical references and indexes.
650 $a Marketing. $3 182957
700 $a Walker, Bruce J. $3 220680
700 $a Stanton, William J. $3 220681

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