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Is your advertising working？:a guide...

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Jones, John Philip.

Is your advertising working？:a guide to evaluating campaign effectiveness /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Is your advertising working？:by Colon McDonald.
Reminder of title:	a guide to evaluating campaign effectiveness /
Author:	McDonald, Colin.
other author:	Jones, John Philip.
Published:	Oxford :World Advertising Research Center,c2003.
Description:	77 p. ;24 cm.
Subject:	AdvertisingUnited States.
ISBN:	184116139X (pbk.)

Is your advertising working？:a guide to evaluating campaign effectiveness /
McDonald, Colin.

Is your advertising working？:a guide to evaluating campaign effectiveness /by Colon McDonald. - Oxford :World Advertising Research Center,c2003. - 77 p. ;24 cm.

Includes bibliographical references and indexes.

ISBN: 184116139X (pbk.)

LCCN: 98040120 Subjects--Topical Terms:

180525
Advertising
--United States.

Is your advertising working？:a guide to evaluating campaign effectiveness /
LDR:00492cam _2200157 a_450 001 159234
005 19990603163412.0
008 090528s2003 caua b 00100 eng
010 $a 98040120
020 $a 184116139X (pbk.)
035 $a 00128682
040 $a DLC $c DLC $d DLC
041 $a eng
100 $a McDonald, Colin. $3 221044
245 0 4 $a Is your advertising working？: $b a guide to evaluating campaign effectiveness / $c by Colon McDonald.
260 $a Oxford : $c c2003. $b World Advertising Research Center,
300 $a 77 p. ; $c 24 cm.
504 $a Includes bibliographical references and indexes.
650 $a Advertising $z United States. $3 180525
650 $a Advertising. $3 191710
700 $a Jones, John Philip. $3 193131

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320000307605

西方語文圖書區(四樓)

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一般圖書

HF5813 M135 2003

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1 records • Pages 1 •
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