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Consumer behavior :building marketin...

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Best, Roger J.

Consumer behavior :building marketing strategy /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Consumer behavior :Del I. Hawkins, Roger J. Best, Kenneth A. Coney.
Reminder of title:	building marketing strategy /
Author:	Hawkins, Del I.
other author:	Best, Roger J.
Published:	Boston :McGraw-Hill Irwin,c2004.
Description:	xxvi, 790 p. :col. ill. ;27 cm. +1 CD-ROM.
Series:	McGraw-Hill/Irwin series in marketing.
Subject:	Consumer behaviorUnited States.
ISBN:	0072536861 (alk. paper)

Consumer behavior :building marketing strategy /
Hawkins, Del I.

Consumer behavior :building marketing strategy /Del I. Hawkins, Roger J. Best, Kenneth A. Coney. - 9th ed. - Boston :McGraw-Hill Irwin,c2004. - xxvi, 790 p. :col. ill. ;27 cm. +1 CD-ROM. - McGraw-Hill/Irwin series in marketing..

Includes bibliographical references and indexes.

System requirements for accompying CD ROM.

ISBN: 0072536861 (alk. paper)

LCCN: 2003041331Subjects--Topical Terms:

219970
Consumer behavior
--United States.

LC Class. No.: HF5415.33.U6 / H38 2004

Dewey Class. No.: 658.8/342/0973

Consumer behavior :building marketing strategy /
LDR:00940cam _2200289 a_450 001 159346
003 OCoLC
003 oLC
005 040623090648.0
005 20040623090648.0
008 090528s2004 maua b 001 0 eng
010 $a 2003041331
020 $a 0072536861 (alk. paper)
020 $a 0072536926 (disc)
020 $a 0071214690 (international : alk. paper) : $c NT$1100
035 $a 00130640
040 $a DLC $c DLC $d C#P $d CIN $d OCLCQ
041 $a eng
043 $a n-us---
050 0 0 $a HF5415.33.U6 $b H38 2004
082 0 0 $2 21 $a 658.8/342/0973
100 $a Hawkins, Del I. $3 221352
245 1 0 $a Consumer behavior : $b building marketing strategy / $c Del I. Hawkins, Roger J. Best, Kenneth A. Coney.
250 $a 9th ed.
260 $a Boston : $c c2004. $b McGraw-Hill Irwin,
300 $a xxvi, 790 p. : $b col. ill. ; $c 27 cm. + $e 1 CD-ROM.
440 0 $a McGraw-Hill/Irwin series in marketing.
504 $a Includes bibliographical references and indexes.
538 $a System requirements for accompying CD ROM.
650 $a Consumer behavior $z United States. $3 219970
650 $a Market surveys $z United States. $3 221353
650 $a Consumer behavior $z United States $3 236172
700 $a Best, Roger J. $3 221350
700 $a Coney, Kenneth A. $3 221351

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Items

2 records • Pages 1 •
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Inventory Number

No. of reservations

320000307951

西方語文圖書區(四樓)

1圖書

一般圖書

HF5415.33.U6 H38 2004

一般使用(Normal)

On shelf

0

1 CD-ROM

300080058526

流通服務臺(二樓)

1圖書

書所附之電腦檔

CF HF5415.33.U6 H38 Dk.1 2004

一般使用(Normal)

On shelf

0

2 records • Pages 1 •
1

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